Issue link: http://winesandvines.uberflip.com/i/975273
40 WINES&VINES May 2018 PACKAGING 715 S. Guild Avenue • Lodi, CA 95240 • 209-370-1616 info@watermarklabels.com • www.watermarklabels.com Complimentary press proofs Unlimited Capabilities | Variable data | Custom die-cutting The glass is still fully within spec and good glass, but we are trying to manage our own internals, so we may direct these customers to help us by offering them a particular item num- ber, and it may be at a small discount. We also attempt to pair up deliveries in order to mini- mize the freight charges for these customers," Ramczyk said. Her recommendations for additional sav- ings: "Be open to using slightly different molds for different varietals, based on what specials we have going on. If there are no specials that fit the bill, go the opposite way and purchase in as large a quantity as possible of one par- ticular bottle and then differentiate with an- other change like the color of the capsule. Talk to us about what the aim is, so that we can best guide to the cost-effective options." Based in Napa, Calif., Global Packaging has international scope but serves smaller wineries, mainly with high-design bottles and pewter labels, according to president Erica Harrop. "They find us through word-of-mouth, as there are few well-supplied and service-oriented glass suppliers who will spend time with these people," she said. To minimize costs, Global tries to work with wineries to project annual needs and take them into account. It has designed a full line of bottles, Elegant Light Line, with high-end- looking bottles for premium and higher-level wines. The winery benefits because these all use consistent-sized, larger capsules, with well- marked, larger label areas that transcend the traditional Bordeaux/Burgundy bottle shapes. Make a plan but stay flexible Designers see and vet packaging decisions from their inception. "Small wineries, particularly start-ups, are up against the same dynamic as established wineries," said Jim Moon. "They need to attract attention on the same shelf as the big guys. That is the playing field: Consumers make the call. Small wineries often will try to minimize their inevitable package design costs." After they spend so much money to estab- lish their wineries, some start-up vintners ex- perience sticker shock from the additional costs of packaging design. But from the consumer point of view, it all comes down to the package. "If it fails to motivate them at the point of purchase, all the vintner's production costs were for naught," Moon said. Kennewick, Wash., designer Sara Nelson put her head together with Scott Haggerty and Rob Griswold of Seattle-area's Trysk Print Solu- tions to assemble a tip list for small wineries. Beautiful packaging is a necessity, not a luxury, they emphasized. It's the public face of any winery, the only visual representation of Amcor Rigid Plastics sells PET bottles through distributors. AMCOR D E S I G N s r n e l s o n B R A N D I N G & W I N E L A B E L D E S I G N 509-545-4584 | SaraNelsonDesign.com