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36 WINES&VINES December 2017 THE BIGGEST AND BEST OF 2O17 DTC SALES Fastest Growing DtC Market PENNSYLVANIA Direct-to-consumer (DtC) shipments to Pennsylvania surged when the state, the largest still banning the practice, opened to deliveries in 2016. This year, the growth rate of shipments to the state soundly trounced the 117% increase seen last year, rising 432% in the latest 12 months to $48 million in sales on a volume of 125,876 cases. Pennsylvania is now the 10th largest destination for DtC ship- ments, which makes sense considering it was already the 12th largest state for wine consumption in the country. QST offers its clients……. Professionally fabricated stainless tanks 35 years of tank fabrication experience Performance & reliability guarantees Custom designs & modern features Quick & competitive tank project pricing On site tank repairs & modifications Special application tanks of all sizes "In stock tanks" from 500 to 10,000 gallons 510 Caletti Ave. Windsor, Ca. 95492 Phone 707-837-2721 or Toll-Free 877-598-0672 www.qualitystainless.com Company Website winetanks@aol.com email contact/sales info Custom Fabricated Tanks for the perfect size & fit… or Ready to Ship "Stock Tanks" Either way QST is ready to assist our clients! Call QST today for information or pricing! QUALITY STAINLESS TANKS Best Growth Rate by DtC Price Segment $8-$10.99 Democratization of DtC was a key trend in 2017, as wineries began shipping a greater volume of lower priced bottles to consumers. Chan- nel-leading growth in the $8-$10.99 price segment reflected this, with 326,685 cases of wine worth more than $38 million flowing to consum- ers in 2017 (an increase of 37%). This is more than double the 17% growth rate the channel saw as a whole. While just 1.5% of the chan- nel by value, the $8-$10.99 segment now represents nearly 6% of all cases shipped DtC. 432% PENNSYLVANIA