Wines & Vines

May 2017 Packaging Issue

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PACKAGING INTERVIEW May 2017 WINES&VINES 57 WINE KEG SUPPLIERS Company Phone Website Black Forest Container Systems LLC (864) 282-2301 blackforestmktg.com Blefa Kegs Inc. (615) 462-4322 bc.franke.com Complete Welders Supply (707) 258-0885 completewelderssupply.com Free Flow Wines (415) 626-1215 freeflowwines.com G3 Enterprises (800) 321-8747 g3enterprises.com MATHESON (800) 823-2837 mathesonwine.com Mio Vigneto Products (415) 531-6450 miovigneto.com Napa Fermentation Supplies (707) 255-6372 napafermentation.com petainerKeg (800) 321-8747 g3enterprises.com Prime Tap Wine (707) 968-5767 primetapwine.com TORR Industries (530) 247-6909 torrindustries.com TricorBraun (314) 569-3633 tricorbraun.com TricorBraun WinePak (707) 399-5800 tricorbraunwinepak.com United Bottles & Packaging (450) 622-1600 unitedbottles.com For information about the suppliers listed above, visit winesandvines.com/buyersguide or see Wines & Vines' 2017 Buyer's Guide. production processes, so we are thrilled to be taking this step. We always value-engineer every label from a product's inception, be- cause that's one of our responsibilities on the production side. The brand strategists and marketers are focused on communicating to the consumer about what is in the bottle. They are not thinking about reducing one edge of the label by 2 mm to eliminate waste on the print run. They trust us to do those calcula- tions up front, so the labels will be as efficient as they are effective. When Concha y Toro purchased Fetzer Vine- yards in 2011, an early initiative was to sig- nificantly reduce the size of the Fetzer label to eliminate unnecessary waste and to achieve a more premium feel. For Bonterra Organic Vine- yards, labels are crafted from post-consumer recycled paper. We are continually searching for opportunities such as this for all of our products, and we work closely with marketing to ensure an effective marriage of consumer appeal and environmental consciousness in all of our designs. A resident of the Santa Cruz Mountains, Laurie Daniel has been a journalist for more than 35 years. She has been writing about wine for publications for more than 21 years and has been a Wines & Vines contributor since 2006. Utilizing kegs for Bon- terra Sauvignon Blanc retains freshness and eliminates waste.

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