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80 WINES&VINES February 2017 WINE INDUSTRY NEWS WINE EAST P rinceton, N.J.—Terhune Orchards grows 34 kinds of you-pick vegetables and fruit, so adding another two prod- ucts and a production facility shouldn't be a big deal. But when one of the new products is grapes, it isn't just a matter of dropping seeds in the ground each spring. And adding a winery brings in another layer of complexity. Gary and Pam Mount bought the farm outside Princeton, N.J., that became Terhune Orchards in 1975 and added grapes to their p r o d u c t m i x i n 2 0 0 6 . T h e y planted 4.5 acres to 12 varieties of grapes and made their first wine in 2010. The next year the Mounts began to plan a new facil- ity to house both wine production and a tasting room. After five years of regulatory and construction hassles, delays and problems, the new Terhune "wine barn" officially opened Dec. 10. The construction of the wine barn had more than the usual number of challenges. Mount told Wines & Vines, "In 2011 I went for the permit and was told that you couldn't have wineries in the township because wine would catch fire! We worked that out and got a variance so that we could have a winery if we put in a robust fire alarm system. Then we had problems with wastewater and had to develop a nutrient-man- agement plan." Local Amish contractors built the 3,500-square-foot building with beams and ceilings high enough to accommodate 11 Al- brigi jacketed tanks in a variety of sizes. The eight-spout Borelli bottling line is at one end of the large room in front of big picture windows that allow passersby to watch what's happening inside the winery on their way to the other barns and the farm stand. Overhead under the beams, hoses on two large reels can deliver 180° F water anywhere it is needed in the production area. A second room is a refrigerated stor- age area that can be used for case goods or to store wine in plastic totes. The utilities for the building and more storage space are on the second floor of the wine barn. Solar panels are scheduled to be added to supply power for the wine barn and some of the other farm buildings. Three generations of the Mount family and David Maffei, mayor of Lawrence Township, N.J., were on hand to welcome visitors at the official opening. The M o u n t s ' d a u g h t e r, Re u w a i Hanewald, is winemaker (along with her dad), and Tannwen Mount handles public relations and marketing. The two sons-in- law help out in the vineyard and winery, and Gary and Pam Mounts' six grandchildren are learning about viticulture and winemaking by growing up in the business. The Mounts have several ad- vantages over other wineries just opening their wine-production facilities. While the original farm had 53 acres, Terhune Orchards has grown to include four farms with more than 200 acres. Conse- quently, they have a permanent staff that is available to prune, spray or pick grapes. And as a "you-pick" farm and farmstand with events year-round, they al- ready have more than 500,000 visitors per year. —Linda Jones McKee Wine East Covering Eastern North America Terhune Orchards Opens New Jersey Wine Barn The Wine's Made; How Do You Sell It? S yracuse, N.Y.—The national wine marketing conference known as "License to Steal" (LTS) has been held in Ohio since 2004. This year, there will be two opportunities for wineries to learn more about how to sell their wine: License to Steal-East will take place March 23-24 in conjunction with the Eastern Winery Exposition (EWE) in Syracuse; then the "origi- nal" Midwest version will be held April 4-6 in Geneva, Ohio, to ac- commodate industry representa- tives in the Midwest. Donniella Winchell, executive director of the Ohio Wine Producers Association, is chair for both LTS conferences. The theme of the LTS-East con- ference is "Telling Your Story." At the conference, each speaker will ap- proach their topic with that theme in mind. As in previous conferences, LTS will include "steal" sessions where conference attendees share their stories—both the good and the bad—from their experiences with wine trails, events and festivals. Attendees of both EWE and LTS will have the option of attending the first two LTS sessions. Tim Hanni, one of the first two resident Ameri- cans to earn the Master of Wine title, will talk about "Why You Like the Wines You Like: Exploring the World of Consumer Preferences," and Dan Whitmyer, vice president of strategy with the advertising agency North- lich, will speak about "Uncorking Your Brand Story." —Linda Jones McKee FUTURE EWE LOCATIONS March 22-24 2017: The Oncenter, Syracuse, N.Y. March 6-8 2018: The Garden State Exhibit Center, Somerset, N.J. March 12-14, 2019: The Lancaster Convention Cen- ter, Lancaster, Pa. Terhune Orchards opened a winery and tasting room Dec. 10 outside Princeton, N.J.