WINEMAKING TECHNICAL SPOTLIGHT
50 WINES&VINES February 2017
Roar Wines
1225 Minnesota St., San Francisco, Calif. 94107 • (831) 675-1681 • roarwines.com
The Technical Spotlight is a regular feature highlighting wineries in North America that have recently
opened or undergone major renovations and improvements. Wines & Vines seeks to report how
facility design and winemaking equipment is used to achieve a particular winemaking style while also
exploring new trends and techniques being used in the industry. If you think your winery would be a
good candidate for the feature, contact us at edit@winesandvines.com.
OWNERS
Gary and Rosella
Franscioni,
Adam Franscioni
WINEMAKER
Scott Shapley
YEAR BONDED
2001
DIRECT-TO-CONSUMER
SALES:
50%
VINEYARD ACREAGE
180
Source: Wines Vines Analytics Source: Wines Vines Analytics
MAKING THE WINE
Drains ACO channel drain, ACO Polymer Products,
acousa.com; HD Supply, whitecap.com
Glycol chiller G&D Chillers, gdchillers.com
Receiving hoppers Carlsen & Associates, carlsenassociates.com;
Criveller Group, criveller.com
Sorting table Milani, Criveller Group
Elevated conveyor Carlsen & Associates
Destemmer Puleo Vega 10, Carlsen & Associates
Press Puleo SF 36, Carlsen & Associates
Fermentation tanks 20 open-top tanks, JVNW, jvnw.com
Barrels Tonnellerie Francois Freres, Mel Knox Barrel Broker,
knoxbarrels.com;
Tonnellerie Remond, (707) 935-2176;
Louis Latour, louislatour.com;
Tonnellerie Cadus, tonnelleriecadus.com;
Seguin Moreau Napa Cooperage,
seguinmoreaunapa.com;
Ermitage-Berthomieu Tonnellerie,
berthomieu-ermitage.com
Ozone McClain Ozone, mcclainozone.com
Wine analysis ETS Labs, etslabs.com;
Densimeter: Anton Parr USA, anton-paar.com;
Titrator: Hanna Instruments, hannainst.com/usa;
pH meter: Mettler Toledo, mt.com
WINERY CASE PRODUCTION WINERY AVERAGE BOTTLE PRICE
0 20 40 60 80
Thousands
Roar Wines
San Francisco County Average
California Average
U.S. Average
1,800
5,000
78,000
42,000
Roar Wines
San Francisco County Average
California Average
U.S. Average
$0 $10 $20 $30 $40 $50 $60
$13
$12
$29
PACKAGING AND SERVICES
Bottles TricorBraun WinePak, tricorbraunwinepak.com
Corks Rich Xiberta USA, xiberta.com
Label printing Cellotape, cellotape.com;
Landmark Label Manufacturing Inc.,
landmarklabel.com
Website design Vin Agency, vinagency.com
$55
The cellar provides space for winemaking as well as storage.
