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D A T A CENTER Wine Industry Data Center Domestic Wine Sales $430 $400 $370 $340 $310 $280 Up 6% from 2009 2010 Year-End Data Beats 2009 2010 2009 Jan Apr Jul Oct Dec U.S. retail shoppers ended 2010 by spending 6% more on domestic table wine in December at major food and drug stores than they did during December 2009. The 52-week increase was also 6%. Import sales were flat and prices slightly down. Source: Symphony IRI Group. Direct-to-Consumer (DtC) Shipments 2009 $180 $150 $120 $90 $60 $30 2010 2009 Up 12% from 2009 Our three leading indicators of wine industry health all ended 2010 better than 2009. In fact, all three led 2009 every month, except for a slight dip of the direct-to-consumer shipments during late summer. Domestic wine sales at retail finished the year at a steady 6% above 2009, while DtC shipments and the Winery Job Index both slipped closer to 2009 in December. DtC Shipments by Winery Size Cases Shipped In Thousands Jan Apr Jul Oct Dec Wineries shipped $97 million worth of wine direct to consumers in December 2010, beating December 2009 by a very healthy 12%, even as shipments made their normal seasonal dip down from the November peak. Source: Wines & Vines/ShipCompliant Shipment Model. Winery Job Index 200 160 120 80 40 0 2010 2009 Up 6% from 2009 1,400 1,200 1,000 800 600 400 200 0 1,296 —J.G. 730 476 96 <1,000 1,000- 4,999 103 5,000- 50,000- 500,000+ 49,999 499,999 Winery Size by Production In Cases An exaggerated bell curve resulted when the Wines & Vines/ShipCompliant Ship- ment Model calculated the distribution of DtC shipments by the sizes of the winer- ies that ship them. All values are in 9L case equivalents. The smallest and largest wineries sent a very small percentage of all U.S. winery DtC shipments during calendar year 2010. Jan Apr Jul Oct Dec Winery job postings declined from November to December 2010, but they remained 6% higher than December 2009. It was the low point of a year in which every month saw more hiring activity than the corresponding month of 2009. Source: Winejobs.com. 12 Wines & Vines FeBRUARY 201 1 Winejobs.com Index $ Millions $ Millions