Wines & Vines

March 2016 Vineyard Equipment & Technology Issue

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32 WINES&VINES March 2016 T erroir and Other Myths of Winegrow- ing, the new book by Dr. Mark A. Mat- thews, is a must-read for any wine grape grower or winemaker who has ever wrestled with the most important myths of winegrowing or debated them with colleagues—and that would be all of us! It is also a great read for any wine consumer inter- ested in looking at "the man behind the curtain," so to speak: the myths promoted by wine writers, tasting room staff, sommeliers and other wine gatekeepers. It took me a while to get into the book due to the great detail that Matthews, a longtime profes- sor and plant physiologist at the University of California, Davis, entered into while tracing the his- tory of the first significant myth presented. But that reluctance gave way to pure fascination as he followed the saga with scientific evidence to either support or dis- prove each topic. The book is not about trashing myths, but about seeing if viticulture and enological science can support them or not. I like that Matthews focuses on only four significant myths, rather than a laundry list of them. They are: 1) Low yield and small berries de- E NG INEERI N G G ERMA N W E WA N T YO U TO PROFIT We've been producing one of the most reliable and long-lasting Trellising Systems for more than 50 years to make our client's growing and processing more profi table and a lot easier. FROM DEC ADES OF TRELLISING E XPERIENCE PA Trellising Systems Inc. 74 Woodlake Dr · Charlottesville, VA 22901 Tel. 404 992 6236 · www.wv-care.com WWW.PATRELLISING.COM Vineyard View n CLIFF OHMART Seeing Terroir Through the Lens of Science

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