Issue link: http://winesandvines.uberflip.com/i/619725
152 WINES&VINES January 2016 PACKAGING complementing a wax dip seal on a screen-printed bottle. Its house wine features a door lock sourced in China slung around the paper- labeled bottle. As if that weren't sufficiently innovative (and expensive), Nel- son still had some unrealized con- cepts that have yet to come to fruition, including three-dimen- sional, hand-applied elements: "Deborah Barnard, of Bar- nard-Griffin Winery in Richland, Wash., is an accomplished glass artist. Her glass studio is located inside the winery," Nelson said. Sara Nelson Designs proposed that the winery create an "Artist Series" package featuring quar- ter-size nuggets of Deborah's glass art adhered to screen- printed bottles. In another creative example of yet-to-be-used design, "We cre- ated a concept for Rocky Pond Winery of Orondo, Wash., that featured custom-molded glass. The mold provided a divot where a small river rock would be ad- hered, as well as ripples in the water surrounding the rock." Nelson shared, "On a couple of different occasions we proposed using adhesive-backed Swarovski crystals as a focal point on a gem- themed wine package." Additionally, "We've proposed military-like embroidered patches in place of a paper label. "These ideas weren't outra- geous but may have been prohibi- tively expensive or time-consum- ing," Nelson noted. "Lead times can also be an issue for certain fabrication processes. Or, maybe the design wasn't the strongest concept presented." Cost is an issue at any tier, Nel- son acknowledged. "When you have an exceptional wine in an ordinary package, you can get $40-$60 per bottle for the wine. But with a $4-$6 embellishment added to high-end glass, that same bottle can fetch $80-$100 a bottle. That seemingly expensive label can have a phenomenal ROI." Nelson said her team draws inspiration from its Pinterest ac- count. "We follow the Dieline and watch to see what other designers are doing. But when we look back over the design concepts we have offered up, inspiration typically comes from the client's story and situation. "We are working with a new winemaker who came to us with a well-defined concept. He knew exactly what he wanted, he just needed the art rendered for print- Sara Nelson proposed a design that included a divot for a river rock. Including metal labels or embellishments are ways of conveying a sense of luxury to wine consumers. Let your wines speak directly to their target markets through premier packaging. Select from our premium bottles or custom design the ideal bottle, pewter label or other packaging solution to promote and sell your fagship wines. East Coast usa@estal.info 305 443-7451 West Coast info@globalpackage.net 707 224-5670 A Package Speaks a Thousand Words GP144368 BOTTOM: APHOLOS