Issue link: http://winesandvines.uberflip.com/i/619725
Key Indicators O ff-premise sales of domestic wine in November were 7% higher in value than November 2014. In the channels measured by IRI, the Chicago, Ill.-based mar- ket-research company, sales were up $50 mil- lion in November and $498 million for the most recent 12 months. Domestic sparkling wine sales alone rose 13% for the same month and 10% over 12 months. Wines Vines Analytics calculates the domestic wine growth rates by combining IRI's table wine and sparkling wine data. The sales of domestic wine by case volume rose 3% in November compared to November 2014, and also rose by 3% during the most recent 12 months. The average price per bottle across all price segments of domestic wine rose by 4%. Wines from all sources priced at $20-plus per bottle account for 4% of sales in the mul- tiple-outlet and convenience stores measured by IRI. All eight of the top-selling varietals or types in this segment grew in sales during the most recent 52 weeks. Drops in average bottle price accompanied good sales growth for seven of the eight major varietals or types in the $20-plus price range. Domestic table wine in this segment dropped an average of 93 cents per bottle. Price drops were not the norm for all price segments, however. For example, in the largest price segment by sales value for domestic wines ($8-$10.99 per bottle), the average price in- creased by 15 cents. Pinot Noir in the 750ml format seemed to have the greatest price buoyancy of the major varietals, averaging 46 cents more per bottle. Cabernet Sauvignon in 750s rose 38 cents. Some imports had good price growth, too, including Italian wines (up 24 cents per bottle) and French (up 34 cents per bottle). Australian imports remained in the doldrums, with sales down 3% in value and prices flat. —Jim Gordon T he Winery Job Index reflected very good growth in hiring activity in November 2015 compared to November 2014. This was from a small base, since it was also the month with the least job listings reported in 2015 so far. As the year neared its end, the Winery Job Index continued to show positive hiring activ- ity, according to winejobs.com. The hiring of winemakers and other produc- tion staff is a highly seasonal activity, however, and it reached a low for the year in November as harvest and fermentation work ended. Hiring for winery sales and marketing jobs proceded on a fairly stable pace throughout the year but increased by 76% in November over the previous November, which had dropped dramatically. Winery hospitality job hiring is also highly seasonal. Job postings in November were at their lowest point in 2015 but still beat No- vember 2014 by 3%. Off-Premise Sales Winery Job Index Complete data is available at winesandvines.com/metrics METRICS 12 WINES&VINES January 2016 Winery Job Index MONTH November 2015 152 November 2014 127 12 MONTHS November 2015 273 November 2014 226 MONTHLY INDEX 20% 21% Off-Premise Sales MONTH November 2015 $759M November 2014 $709M 12 MONTHS November 2015 $8,357M November 2014 $7,859M MONTHLY SALES 7% 6% Direct-to-Consumer Shipments MONTH November 2015 $310M November 2014 $274M 12 MONTHS November 2015 $1,956M November 2014 $1,799M MONTHLY SHIPMENTS 9% 13% November Brings Growth in Sales and Winery Jobs November Domestic Off-Premise Wine Sales Increase 7% Hiring Strong in Often Slow Month Source: , Wines Vines Analytics. Domestic table and sparkling wine sales in multiple-outlet and convenience stores, four weeks ending Nov. 29, 2015. Source: Wines Vines Analytics/ShipCompliant $ Millions $350 $300 $250 $200 $150 $100 $50 0 Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov 2015 2014 2013 2014 $ Millions $800 $700 $600 $500 Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov 2014 2013 2015 2014 Source: winejobs.com winejobs.com Index 500 400 300 200 100 0 2015 2014 2013 Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov 2014