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Flash Offers Fall in November The Flash Report Complete flash data is available at winesandvines.com/flash METRICS 14 WINES&VINES January 2016 A seven-month streak of increasing flash offers for domestic wines came to an end in November, with offers dropping 22% compared to the same time in 2014. The drop occurred in part because several sites that had high levels of offers or special events last year did not continue them this year. The average flash price for wines offered in November by the 16 websites tracked by Wines Vines Analytics was $28.97, and the average winery retail price was $44.65. Flash sites remain popular because consumers can find high-quality wines at good prices. Of the 6,731 wines offered in the past 12 months, 68% of these had flash prices between $11 and $29. Yet the websites do make some pricey offers. In the past 12 months, flash websites made 391 offers for wines with flash prices between $50 and $99 and 152 offers for wines priced more than $100. Of 152 wines offered for more than $100 in the past 12 months, 147 are from California and 130 of those are from Napa County, Calif. Napa County dominates high-priced flash offers, but the county also accounts for the larg- est share of offers overall. Nearly four out of every 10 wines offered by flash websites in the past year came from Napa County wineries. —Andrew Adams FLASH SITES COMPARED FOR NOVEMBER Flash Reseller No. of Domestic Offers Average Flash Price (750ml) Average Discount Page views* Cinderella Wine 7 $15.69 37% 10,000 Invino 60 $33.20 44% 167,000 Last Bottle Wines 17 $26.94 49% 360,000 Last Call Wines 89 $31.87 49% 12,000 Lot18 26 $19.55 33% 352,000 The Wine Spies 39 $25.82 36% 16,000 Wine Woot 53 $17.05 47% 1,541,000 WineAccess 15 $29.93 28% 198,000 Wines Til Sold Out 56 $21.45 54% 806,000 WineShopper 10 $26.89 43% 51,000 Source: Wines Vines Analytics, winesandvines.com/flash. Domestic wine offers only. *Source: Desktop pageviews from Compete.com, November 2015. Flash Reseller Offers MONTH November 2015 451 November 2014 576 12 MONTHS November 2015 6,731 November 2014 6,112 -22% 10% TOTAL DOMESTIC FLASH OFFERS BY PRICE Source: Wines Vines Analytics, winesandvines.com/flash. 12 months ending November 2015. Domestic wne offers only. $3.50-$10.99 $20-$29.99 $11-$19.99 $100+ $50-$99.99 $30-$49.99 TOTAL DOMESTIC FLASH OFFERS BY REGION Source: Wines Vines Analytics, winesandvines.com/flash. 12 months ending November 2015. Domestic wne offers only. 2,500 2,000 1,500 1,000 500 0 Napa County Sonoma County Other CA Central Coast Northwest Other U.S. 2,442 1,687 759 907 581 355 Flash Offers Discount Winery Region Varietal/Type Vintage Winery Retail Flash Price Winery Size in Cases Flash Reseller 21% Joseph Phelps Vineyards Napa Valley Red Blend 2012 $240.00 $189.09 81,000 Wines Til Sold Out 23% Meyer Family Cellars Oakville Cabernet Sauvignon 2010 $155.00 $119.99 5,500 Invino 25% Caymus Vineyards Napa Valley Cabernet Sauvignon 2012 $200.00 $149.99 100,000 Invino 33% Opus One Napa Valley Red Blend 2012 $350.00 $235.00 25,000 Last Call Wines 37% Sbragia Family Vineyards Napa Valley Cabernet Sauvignon 2006 $159.50 $99.99 16,000 Rue La La 40% Chimney Rock Winery Napa Valley Cabernet Sauvignon 2012 $125.00 $74.99 35,000 Last Call Wines 42% Evening Land Vineyards Eola Amity Hills-Oregon Chardonnay 2012 $129.99 $74.99 12,000 Last Call Wines 53% Quintessa Vineyards Rutherford Red Blend 2011 $299.98 $139.98 7,000 Last Call Wines FLASH DISCOUNTS FOR A SAMPLE OF WINES WITH RETAIL PRICES OF MORE THAN $100 OFFERED IN NOVEMBER