Issue link: http://winesandvines.uberflip.com/i/602988
40 WINES&VINES December 2015 THE BEST OF 2O15 Flash Site with Largest Increase in Offers RUE LA LA Rue La La offers grew the most in the past year, doubling from 158 to 316. The website offers a variety of luxury goods and frequently offers many bottles from the same winery. Last Bottle Wines' total offers grew by 62% (from 247 to 399). Wine Spies' offers grew by 54%, and Wine Woot's increased by 42%. Best Day for Flash Offers MAY 24 Not only is it the leader by total number of flash offers, Invino is also is the leader for most flash offers posted in a single day of 2015. The web- site's biggest sales push came May 24, when Invino posted 178 offers for domestic wine as part of a special event. Labor Day Weekend also proved to be a busy period for flash websites: Wines Vines Analytics tracked 235 wine offers Sept. 6-7. June 3 was not a good day for finding a flash deal, as there were only four offers for domestic wines. Flash Site With Most Offers INVINO In total number of offers, Invino led all other flash websites by a wide margin. During the past 12 months through September, the website made 1,598 offers for domestic wines. Invino's offers increased 22% over the same period from the previous year. The website with the next highest number of offers was Last Call Wines, which made 1,121 offers this year. Flash Site With Best Offer Diversity LAST BOTTLE WINES Based on the number of offers from different wineries, Last Bottle Wines had the greatest offer diversity in 2015. The website's 399 offers came from 193 unique wineries for a winery-to- offer ratio of nearly 1:2, which was the highest of all the major flash sites. Cellar Angels had a much higher ratio, but the website made only 55 offers in the past 12 months. Last Call Wines accounted for one of the highest offer counts in the past 12 months at 1,121, but those came from only 177 different wineries. FLASH Best Flash Deal 2010 JOSEPH PHELPS CABERNET SAUVIGNON Consumers have flocked to flash wine websites for the cheap prices as well as the chance to snatch up rare wine gems. The Five Best Flash Deals are for some of the most expensive wines offered by flash websites in the past 12 months through September 2015. Screaming Eagle Winery would have accounted for almost all of the priciest offers, so we picked five differ- ent wines with the highest winery retail prices. Of course, quality isn't just determined by price. Wines Vines Analytics also tracks whether a wine offer includes a 90 or higher score from the Wine Enthusiast and Wine Spectator maga- zines or The Wine Advocate and International Wine Cellar newsletters. The five wines in the Five Best Flash Deals table all had high retail prices, good discounts and at least one 90+ score. The wine with the highest retail price, a discount of 32% and three scores of 95 or higher was a 2010 Joseph Phelps Cabernet Sauvignon that sold for $154.97 (original price $229) by flash site Wired for Wine. FIVE BEST FLASH PRICES Flash Reseller Winery Region Varietal Vintage Winery Retail Flash Price Discount Last Bottle Wines Screaming Eagle Winery Oakville Cabernet Sauvignon 1997 $5,000 $3,695 26% Last Bottle Wines Harlan Estate Oakville Red Blend 1997 $1,500 $895 40% Last Bottle Wines Sine Qua Non Santa Rita Hills Grenache 2010 $1,295 $849 34% Last Bottle Wines Larkmead Vineyards Napa Valley Cabernet Sauvignon 2002 $500 $329 34% Last Bottle Wines Plumpjack Winery Napa Valley Cabernet Sauvignon 2007 $390 $267 31% FIVE BEST FLASH DEALS Flash Reseller Winery Region Varietal Vintage Winery Retail Flash Price Discount Wine Advocate Intl. Wine Cellar Wine Spectator Wine Enthusiast Wired For Wine Joseph Phelps Vineyards Napa Valley Cabernet Sauvignon 2010 $229.00 $154.97 32% 95 94 97 Rue La La Pahlmeyer Winery Sonoma Merlot 2004 $100.00 $60.00 40% 95 91 92 Last Call Wines Stonestreet Estate Vineyards Alexander Valley Chardonnay 2011 $89.99 $59.99 33% 92 95 93 Invino Roederer Estate Anderson Valley Sparkling 2006 $65.00 $46.99 28% 93 97 Wired For Wine Lail Vineyards Napa Valley Cabernet Sauvignon 2009 $199.00 $129.00 35% 95