Issue link: http://winesandvines.uberflip.com/i/60007
D A T A CENTER The Flash Report FLASH SITES COMPARED FOR DECEMBER Flash Reseller No. of December Average Flash Offers Cinderella Wine Invino Last Bottle Wines Last Call Wines Lot18 Wine Spies Wine Woot WineShopper 50 255 23 156 183 31 20 Wines Til Sold Out 151 53 Price (750ml) $21.05 $28.09 $30.93 $26.31 $33.10 $26.26 $23.54 $28.08 $19.50 Average Pageviews* Discount 46% 45% 51% 35% 29% 28% 30% 51% 41% (000) 18 416 10 86 1,676 98 764 279 415 Source: WinesVinesDATA, winesandvines.com/flash *Source: Compete.com, Dec. 2011 Complete flash data available to subscribers: winesandvines.com/flash Seasonal Uptick for Some Online Retailers As 2011 came to a close, some of the flash sites tracked by Wines & Vines exhibited an increase in offers to clear out inventory and take advantage of the traditional surge in wine buying that accompanies the holidays. Invino, in particular, posted more than three times as many offers in December than it did in July as it conducted an inventory clearance sale. Lot 18 steadily increased its number of offers from October through the end of December for a high of 183, giving it the second-highest number of offers in December. Invino and Lot 18 posted multiple offers per day in De- cember. Wines Til Sold Out, however, had the highest total number of offers in the past six months with 898. The average bottle price from the flash sites with the most offers in December was $28.89. —Andrew Adams Flash Sites with Most Offers Compared 260 240 220 200 180 160 140 120 100 80 60 40 20 0 Number of Offers Jul '11 Invino Aug '11 Sep '11 Last Call Wines Oct '11 Lot18 Source: WinesVinesDATA, winesandvines.com/flash FLASH DISCOUNTS FOR A SAMPLE OF PINOT NOIR WINES OFFERED IN DECEMBER Discount Winery/Brand Region/ Vineyard 12% Baxter Winery/ Philippe-Lorraine Wine Mendocino 33% MacRostie Winery & Vineyards 41% Etude Wines Sonoma Los Carneros 48% Sokol Blosser Winery Willamette Valley 50% David Bruce Winery 55% Inman Family Wines 62% Cima Collina 63% Coelho Winery Inc. Source: WinesVinesDATA LEADING FLASH SITES Company Name URL Cinderella Wine Invino Last Bottle Wines Last Call Wines Lot18 The Wine Spies Wine Woot Wines Til Sold Out WineShopper cinderellawine.com invino.com lastbottlewines.com lastcallwines.com lot18.com thewinespies.com wine.woot.com winestilsoldout.com wineshopper.com 12 Wines & Vines FeBRUARY 2012 Principals Gary Vaynerchuk Tony and Danielle Westfall Cory Wagner Merchants (BP Wine) Michael Rockower Philip James, Kevin Fortuna Jason Seeber, Brandon Stauber David and George Studdert Joe Arking Source: WinesVinesDATA, winesandvines.com/flash Affiliation Wine Library Good Company Wines Blicker Pierce Wagner Wine Operation Releases one wine at noon and one at 9 p.m. M-F. Buys only from distributors. Offers two to four new wines daily for 48-72 hours, or until the wine is sold out. Offers one wine until sold out. Canals Hamilton Wine Store, N.J. Offers four to six wines per day, available until sold out. Advertising platform for wineries to sell directly to consumers. Sells one wine each day, 365 days per year. Amazon Roger Wilco (liquor store) Rich Bergsund, Mike Osborn Wine.com One deal daily M-F. Emphasizes interactivity. Winery controls price. Sells one wine at a time from midnight EST until sold out. One new event per day, with one to five products. Willamette Valley Santa Maria Valley Varietal Pinot Noir Pinot Noir Pinot Noir Pinot Noir Pinot Noir Russian River Valley Pinot Noir Monterey Pinot Noir Pinot Noir Vintage 2007 2006 2008 2009 2007 2006 2006 2010 Winery Retail Flash Winery Size Flash Site Price In Cases $45.00 $39.67 $40.00 $26.99 $42.00 $24.99 $35.00 $18.33 $59.99 $29.99 $56.00 $24.99 $25.99 $9.99 $39.99 $14.99 2,500 VinNobles 30,000 Lot18 30,000 Wines Til Sold Out 65,000 Wine Woot 30,000 Wines Til Sold Out 3,800 WineShopper 3,500 Cinderella Wine 3,000 Wines Til Sold Out Nov '11 Dec '11 Wines Til Sold Out $50 $45 $40 $35 $30 $25 $20 $15 Flash Price Jul '11 Invino Aug '11 Sep '11 Last Call Wines Oct '11 Lot18 Nov '11 Dec '11 Wines Til Sold Out No. of Offers Average Flash Price Per Bottle