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D A T A CENTER Wine Industry Data Center Domestic Wine Sales $450 $400 $350 $300 $250 2010 2011 2009 Jan Apr Source: Symphony IRI Group, Wines & Vines Domestic table wine sales hit $448 million in the four weeks ending Dec. 25, 2011, ac- cording to Symphony IRI. The number reflects sales at major U.S. food and drug stores. Direct-to-Consumer (DtC) Shipments $210 $180 $150 $120 $90 $60 $30 Up 7% from 2010 2009 2011 2010 Jan Apr Source: Wines & Vines/ShipCompliant Model December sales of direct-to-consumer shipments reached $104 million and stayed 7% ahead of December 2010 while taking their usual seasonal nose-dive from the November high. Winery Job Index 200 160 120 80 40 0 Up 6% from 2010 2010 2011 2009 Jul Oct Dec Jul Oct Dec Up 8% from 2010 2011 Ends With Growth In Sales and Winery Hiring The year 2011 ended on a high note for all three of the Wine Industry Data Center's measures of eco- nomic health. Domestic wine sales in major food and drug stores were up 8% in December over the previ- ous year, and domestic direct-to- consumer wine sales beat December 2010 figures by 7%. Both of these data sets spent all of 2011 on a higher level than 2010. The Winery Job Index for 2011 only dipped below 2010 in the month of Febru- ary and finished in December with a 6% increase over December 2010. —J.G. Fourth Quarter Sales 2009-11 DtC Sales In Millions $600 $500 $400 $300 $200 $100 0 $500 $426 $344 Q4 2009 Q4 2010 Q4 2011 Jan Source: Winejobs.com Winejobs.com reported that winery hiring activity, a measure of the industry's economic health, stayed above last year's level in December, ending a busier year than the past two. 10 Wines & Vines FeBRUARY 2012 Apr Jul Oct Dec Wineries shipping directly to consum- ers had a great fourth quarter in 2011, as sales topped $500 million. This total surpassed 2010's fourth-quarter sales by 17% and 2009's mark by 45%. October and November were the year's two big- gest selling months, at $197 million and $200 million; so even though December is relatively slow, the fourth quarter is DtC's strongest of the year. The DtC data come from a model developed by Wines & Vines and ShipCompliant. Winejobs.com Index $ Millions $ Millions