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PACKAGING 88 WINES&VINES November 2015 I mproving the performance of your wine package may not re- quire a complete redesign. Sometimes small changes can make a big difference in wine sales and profit margins. From the label stock to the closure to bottling—and then later in the tasting room—a slightly different approach can make a major impact. As we do every fall, Wines & Vines scoured dozens of submis- sions to the packaging section of our November supplier listings, looking for new products and ser- vices we haven't previously cov- ered. If something strikes your fancy, find contact information in the listings section starting on page 37. If you're looking for inspira- tion, start right here to learn about some possibly unexpected sources. Get it on paper Labeltronix added the AVA Series of label stock to its Arctic Shield line. According to Jill Sambol, the names are not proprietary to the American Viticulture Areas they are named for but were selected based on how the particular re- gions could be represented in the colors for each specific material. The stocks are available to any winery in any region. The materials incorporate shimmering silver or gold coat- ings. Printing inks take on the characteristics of the stocks, which carry a premium price tag as part of the chill-resistant Arctic Shield line. Digital Dogma is a print shop that started just three years ago with a digital press and a single employee in San Luis Obispo, Calif. The company now serves 175-200 wineries between Santa Barbara, Calif., and Washington state with a staff of five, an ad- ditional finishing press and a new video-inspection rewinder, focusing on pressure-sensitive labels for wine, beer and craft spirits producers as well as olive oil, health/beauty and food packaging. Digital Dogma printed the en- grossing, story-telling, wrap- around labels for Inconceivable wines featured in our October packaging story. The company of- fers hot-stamp foil, embossing, spot varnish and variable data op- tions. Typical turnaround is 10-14 days. Foil stamping is an important element of Patti Britton Design's label for Sonoma, Calif.'s 1,500- case La Chertosa Wines. Printed by CCL Label of Portland, Ore., the "Old World wines" bear an "old style logo" with bronze foil and a "Florentine border" foil stamped around the illustration for each varietal. "In some cases, hand let- tering for the appellation and va- rietals give a handcrafted look," Britton noted. The paper stock is shiny and textured, Britton said. The design is a tribute to La Chertosa wine- maker Sam Sebastiani's grand- father, Samuele Sebastiani, who learned the vintner's craft at a monastery in Farnetta, Italy. Arrested Wines of Ukiah, Calif., launched in 2015 with 1,000 cases of Marmalade Moscato. Produc- tion is slated to quintuple in 2016, according to Keith LaHonta at Agajanian Vineyards, which sources grapes for the winery's marmalade as well as Rover Red and Wanderer White, set for re- lease late this year. "We worked with (Arrested Wines) from A to Z on this pro- gram—including their go-to-mar- ket strategy," which includes retail Little Things Mean A Lot Small adjustments can lift your wine packaging to the next level By Jane Firstenfeld Is it the medium, the method or the material? Wineries have so many options it may be difficult to choose. Screen-printed bottles like Viva La Fruta Sangria can offer full wrap treatments. Paper labels can add eye-catching foil stamping; the AVA Series label demonstrates the new capabilities of label stock.