METRICS
November 2015 WINES&VINES 13
FLASH DISCOUNTS FOR A SAMPLE OF CALIFORNIA ZINFANDEL WINES OFFERED IN SEPTEMBER
Discount Winery Region Vintage
Winery
Retail Flash Price
Winery Size
in Cases Flash Reseller
10% Gauthier Select Vineyards Sonoma 2012 $40.00 $36.00 7,000 Cellar Angels
21% Ridge Vineyards Sonoma 2013 $28.00 $21.99 75,000 Invino
26% Peterson Winery Dry Creek Valley 2011 $38.00 $27.99 7,000 Wine Spies
30% Alexander Valley Vineyards Alexander Valley 2012 $20.00 $13.99 150,000 WineShopper
39% Ironstone Vineyards Lodi 2010 $28.00 $16.99 900,000 Invino
50% Ca' Momi Napa Valley 2014 $26.00 $12.99 50,000 Invino
53% Terra d'Oro/Montevina Amador County 2012 $29.99 $13.99 220,000 Last Call Wines
57% Scott Harvey Wines/Creative Wine Concepts Amador County 2013 $35.00 $14.99 12,000 Wines Til Sold Out
Source: Wines Vines Analytics, winesandvines.com/flash. 24 months through September 2015. Domestic wine offers only.
AVERAGE MONTHLY PAGEVIEWS AT TOP FLASH RESELLERS
No.
of
Pageviews
(000)
1,500
1,200
900
600
300
0
Wine Woot Wines Til
Sold Out
Lot18 Last Bottle Invino WineShopper Cinderella
Wine
The Wine
Spies
Last Call
Wines
n 12 months ending September 2014
n 12 months ending September 2015
Cinderella
Wine
The Wine
Spies
Last Call
Wines
No.
of
Pageviews
(000)
40
30
20
10
0
