Issue link: http://winesandvines.uberflip.com/i/591609
to 9% for France and 6% for Spain. Italian Prosecco alone rose 44% in value to now con- trol 14% of the sparkling category, according to IRI. In domestic table wine sales, the highest priced wines in bottle and the highest priced wines in boxes had the fastest growth rates. Glass bottles priced $20 and higher saw 22% growth during 52 weeks, while premium boxed wines ($3.50-$4.99 per 750ml equivalent) grew 24%. The two biggest selling varietals, Chardon- nay and Cabernet Sauvignon, continued their off-premise growth in the September data. Chardonnay grew 4% in value and just 2% in volume. Cabernet rose 9% in value and 6% in volume. Red blends and Pinot Noir now have roughly the same sales levels, and both stayed on fast growth tracks. Sales of red blends in- creased by 14% and volume by 12%, while Pinot Noir went up 10% in value and 8% in volume. —Jim Gordon METRICS November 2015 WINES&VINES 11 D irect-to-consumer shipments continued their climb in sales during September, rising 4% compared to September 2014, and increasing 12% for the most recent 12 months. Volume was up 3% for the month and 11% for the 12-month period. The value of DtC shipments from all U.S. wineries in September was $169.1 million and more than $1.9 billion for the most recent 12 months, according to the Wines Vines Analyt- ics/ShipCompliant model. The monthly values in 2015 compared to a year previously have grown every month ex- cept for January, when there was a 3% dip. March and April 2015 saw double-digit growth, while the other monthly growth rates were 9% and below. In terms of volume, wineries direct-shipped 367,875 cases in September and more than 4.2 million cases in the past 12 months. The average DtC bottle price was $38.30 in September, slightly less than the average bottle price for calendar year 2014, which was $38.40. Since sparkling wine sales are currently a bright point in off-premise sales, Wines & Vines looked at sparkling wine in the DtC channel to see how it compares. The DtC sparkling wine pie was worth $39 million during the most recent 12 months, which represented a 2% increase from the previous 12 months. Napa wineries had a 53% share of the market by value for domestic spar- kling wines shipped direct to consumer. Domestic sparkling wines priced $20- $29.99 had the largest sales total in the DtC shipment channel. This segment, however, dropped from the previous 12 months. —Jim Gordon Direct to Consumer DtC Shipments Increase 12%; Sparkling Grows Modestly DTC SPARKLING SALES BY BOTTLE PRICE $ Millions $10 $8 $6 $4 $2 0 <$11 <$11-$19.99 $20-$29.99 $30-$39.99 $40-$49.99 $50-$59.99 $60-$79.99 $80> Source: Wines Vines Analytics/ShipCompliant model. 12 months through September 2015. OFF-PREMISE SALES OF SPARKLING WINE Source: . Wines Vines Analytics. Sales in multiple outlet and convenience stores, 52 weeks through Sept. 7, 2014, and Sept. 6, 2015. $ Millions $500 $400 $300 $200 $100 0 2014 2015 IMPORTED DOMESTIC IMPORTED DOMESTIC OFF-PREMISE GROWTH RATE FOR SPARKLING WINE Percentage 20% 15% 10% 5% 0 2014 2015 IMPORTED DOMESTIC IMPORTED DOMESTIC DTC SPARKLING SALES BY WINERY REGION Sonoma Rest of CA Oregon Washington Rest of U.S. Napa