Issue link: http://winesandvines.uberflip.com/i/573907
36 WINES&VINES October 2015 BOTTLES &LABELS hills wine industry and sources from some amazing vineyards up and down the Highway 49 corridor," Hanson-Jer- rard said. "The goal in developing the packaging for this range of wines, which are primarily sourced from single vine- yards, was to project the character of the individuals/environments from where the grapes were grown." His major challenge was to evoke the history and quirkiness of each vineyard and wine while elevating the packaging to the price-point of the wines: $35 to $40 per bottle. "Key to the series was to ensure the consumer could readily iden- tify each of the wines within the range," according to Hanson-Jerrard. The screen printing brought an addi- tional challenge, he said. He aimed to authentically replicate the winery's wall "without it being highlighted in a block form and overwhelming the core design elements." Hanson-Jerrard worked closely with Monvera Glass Décor to translate the design correctly on the glass. Put it on paper Paper labels have been around forever— or at least a long time—but that doesn't mean they have lost their cutting edge. Rotate your bottle. Is your label telling the same old story? Spring some life into your brand by screen printing your story. RICHMOND, CA | 877.792.1150 | MONVERA.COM Two sides to every story? Actually, there are more. WINEMAKER TELLS A TALE OF PLACE "W hat is more San Francisco than fog and buildings?" asked Shauna Rosenblum, winemaker at the 15,000-case Rock Wall Wine Co. located just across the San Francisco Bay in Alameda, Calif. "We wanted something that was reminiscent of our older label, but with higher contrast and a better sense of place," said Rosenblum, who holds a master's degree in fine arts. "We came up with a concept and sent it to Monvera, whose in-house de- signers turned our vision into a clean, graphically sophisticated version of our previous label," she said. Encore Glass supplied the bottles. Rosenblum cited a challenge common with screen printing: Accurately estimating exactly how much glass to print for a lot. "If we know we have 1,000 gallons, we will order 400 cases to be printed. If I decide to make any last-minute tweaks to the blend, we are still committed to 400 cases. We have to be careful not to have leftover glass, because it is printed with a specific wine and vintage. There is no way to just use it for another wine." Rock Wall chooses screwcaps on any wine intended to be consumed within two years of vintage date, including all white wines and any reds intended for prompt consumption. "I think five years ago there were still people who looked down upon screwcaps, but now they are pretty much standard issue in the industry with white wines," Rosenblum noted.