Issue link: http://winesandvines.uberflip.com/i/573907
Key Indicators O ff-premise sales of domestic wines rose 7% in August compared to August 2014, and rose 6% for the most recent 52-week period, according to IRI, the Chicago, Ill.-based market-research firm. Volume was up 3% for all domestic wines sold off-premise, compared to August 2014. The figures include both table wine and sparkling wine in IRI's multi-outlet and conve- nience store report through Aug. 9. The dollar value of sparkling wine sold in August was 12% higher than August 2014. Volume of sparkling wine rose by 7%. A closer look at Cabernet Sauvignon sales A ugust hiring activity—mostly in winery hospitality jobs and winery sales and marketing jobs—drove the Winery Job Index 20% higher than August 2014, according to Winejobs.com. The activity came after a relative lull in July and helped keep the 12- month Winery Job Index at 19%. Sales and marketing job activity in August rose by 71% from August 2014, when this sub- index had its low point for that year. The August 2015 index showed the largest increase for that month in this job category since at least 2008. The sub-index for direct-to-consumer, tast- ing room and retail positions grew 14% in August from a year ago. Hiring activity for winemakers and other production personnel rose 7% in August com- pared to August 2014. Wineries typically want their winemaking teams complete before har- vest begins in late August, but this year it ap- peared they continued recruiting until grapes started rolling onto many crush pads. Off-Premise Sales Winery Job Index Complete data is available at winesandvines.com/metrics METRICS 12 WINES&VINES October 2015 Winery Job Index MONTH August 2015 261 August 2014 218 12 MONTHS August 2015 266 August 2014 224 MONTHLY INDEX 20% 19% Off-Premise Sales MONTH August 2015 $608M August 2014 $558M 12 MONTHS August 2015 $8,178M August 2014 $7,167M MONTHLY SALES 7% 6% Direct-to-Consumer Shipments MONTH August 2015 $80M August 2014 $78M 12 MONTHS August 2015 $1,906M August 2014 $1,664M MONTHLY SHIPMENTS 13% 2% Source: winejobs.com Source: , Wines Vines Analytics. Domestic table and sparkling wine sales in multiple-outlet and convenience stores, four weeks ending Aug. 9, 2015. Source: Wines Vines Analytics/ShipCompliant winejobs.com Index 500 400 300 200 100 0 2015 2014 2014 2013 Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug $ Millions $300 $250 $200 $150 $100 $50 0 Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug 2015 2014 2013 2014 August Brings Continued Growth, Especially in Jobs Domestic Wine Up 7% in August As Higher Priced Cabernet Thrives Hospitality and Sales Jobs Grow $ Millions $800 $700 $600 $500 Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug 2014 2013 2015 2014 OFF-PREMISE CABERNET SAUVIGNON GROWTH RATE BY PRICE 2013 2014 2015 <$5 -4% -2% -3% $5-$7.99 0% 1% -1% $8-$10.99 9% 9% 5% $11-$14.99 13% 23% 21% $15-$19.99 8% 4% 11% $20-plus 19% 22% 20% Source: . Wines Vines Analytics. All table wine in multiple outlet and convenience stores, 52 weeks through Aug. 11, 2013, Aug. 10, 2014, and Aug. 9, 2015.