34 WINES&VINES October 2015
D
espite incursions from alternative packages like
bag-in-box, pouches and cans, most wine still
arrives in glass bottles that mimic the standard
shapes and colors established centuries ago.
Many of the reasons for this involve marketing
concerns.
Bottle-Label
Combos That
Hook Buyers
Designers and clients match bottles
with paper labels and direct-print
for wine packages that impress
By Jane Firstenfeld
Anders-Lane reeled in a winner with its screen-
print design for Ceviche Sauvignon Blanc.
BOTTLES & LABELS
Bottle-Label Combos
That Hook Buyers,
page 34
Bottle and Label Suppliers, page 40
Product Focus
on Glass Bottles,
page 42
Building Value with Wine
Packaging,
page 43
What's On the Bottle?
pages 43 & 46
