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6 WINES&VINES October 2015 A member of Wine Communications Group Inc. ADVERTISING Vice President & Director of Sales Jacques Brix jbrix@winesandvines.com (707) 473-0244 West Lydia Hall lydia@winesandvines.com (415) 453-9700, ext. 103 Midwest Hooper Jones hooperhja@aol.com (847) 486-1021 Northeast Marsha Tabb marshatabb@comcast.net (215) 794-3442 East Laura Lemos laura@boja.com (973) 822-9274 International Dave Bayard dave@bayard.com (973) 822-9275 Advertising Manager Christina Ballinger ads@winesandvines.com DIGITAL EDITION All print subscribers now get digital access to Wines & Vines. You can: • DOWNLOAD pages or full issues • BROWSE current and archived issues • WATCH videos • ACCESS via desktop, tablet or smartphone • SEARCH by keyword or table of contents • NAVIGATE by topic or page thumbnail • QUESTIONS? Contact customer ser- vice at custserv@winesandvines.com or (866) 453-9701 Monday-Friday, 8:30 a.m.-5 p.m. PDT. CONNECT WITH US CONTRIBUTORS Roger C. Bohmrich responds on page 30 to a July 2015 Viewpoint column titled "What Wines Will China Be Drinking in 10 Years?" Bohmrich, a master of wine and trade educator and consultant, was preparing a seminar entitled "Chinese Wine Today" for the Society of Wine Educators when he saw the earlier piece. Instead of asking what wines China will be drinking in 10 years, he says, it is equally rel- evant to ask "Which Chinese Wines Will We Be Drinking in 10 Years?" Dr. Richard Smart is a long-time contributor to Practical Winery & Vineyard, the author of the standard reference book on canopy man- agement, Sunlight Into Wine, and one of the best-known viticultural consultants. In his article on page 64, Smart writes that the four major trunk diseases can and should be managed by trunk renewal. The process can be as simple as saving and training healthy suckers from the base of the trunk and later cutting off the diseased upper trunk and branches. Paolo Sabbatini, associate professor of viticulture at Michigan State University, and Stan Howell, emeritus professor of viticulture at MSU, collectively have 54 years of experience dealing with cool- climate problems. Understanding how wine grape cultivars handle Michigan's climate was one of Howell's major interests during his career, and Sabbatini's research also focuses on optimizing grape pro- ductivity and fruit quality under challenging conditions. On page 74 they look at the options for grapegrowers in the upper Midwest and Northeast who have weathered two consecutive harsh winters. ON THE COVER For this month's cover story (page 34), contributing editor Jane Firstenfeld took a critical look at how wineries can match bottles and labels to create the most memorable wine packag- ing. The bottles pictured on this month's cover display a variety of glass shapes, labels, screen print, etching and closures. QUESTION FOR OCTOBER: What packaging decision has had the best payoff? Fred Wickham VP of creative marketing Hazlitt 1852 Vineyards Hector, N.Y. Placing our top sellers—Red Cat, White Cat, Bramble Berry and Cabin Fever—in 3-liter pouches has shown significant sales success. The flexible packaging has expanded our shelf exposure in stores and has made popular wines even more accessible to customers with a larger volume package that is easily chilled, transported and enjoyed. Matricia Haigood General manager Miraflores Winery Placerville, Calif. The Miraflores logo is simple, bold, classic and recognizable on the shelf. The black and white label expresses sophistication and elegance, which is the mis- sion statement for Miraflores: wines of elegance and distinc- tion. Miraflores loosely translat- ed means "look at the flowers," and a flower is on the label in red with a gold dot center. August Sebastiani President The Other Guys Inc. Sonoma, Calif. It can't be dialed down to any particular decision, but rather an ethos. We afford our designers considerable latitude and veto power on most decisions. Simply put, we let the designers design. The creative process thrives when "the suits" get out of the way and allow artistic talents to flourish.