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October 2015 WINES&VINES 39 BOTTLES &LABELS plement our design and were within the desired price range of our client," he said. " T h e o r i g i n a l d e s i g n launched with the Etude mold for the Cabernet Sauvi- gnon and Merlot, the Sym- p h o n y m o l d f o r t h e Chardonnay and Chenin Blanc, and the Madeline mold for the Petite Sirah. We made a slight change from flint to a Coke bottle green Etude-like mold and color modification for the Sauvignon Blanc in the mid-2000s. Other than that, this marriage of label to bottle has endured the test of time and has not changed since we re-launched the brand in 1996," Auston said. Genius in the bottle As we noted above, wineries have been reluc- tant to adopt the novel shapes so common among spirits brands, but European glass pro- ducers continue hopefully to offer new options. Napa's Global Packaging LLC showed its elegant Doble Alto bottle at the 2015 Unified Grape and Wine Symposium in January. Man- ufactured by Estal, "It uses very new technol- ogy to create a thick base area and a very deep, angular punt," said Global president Erica Harrop, who suggested it would be used for high-end wines and spirits. At this point, it's not yet employed by any North American wineries. SGP Packaging Corp. also has an attractive bottle concept in use by several French winer- ies but not yet in North America. With interior embossing, the glass can provide another di- mension to package design without interfering with label application or the screen-print pro- cess. A stock pattern is available, but 100% custom molds are also possible. The interior patterns are visible whether or not the bottle is full, according to SGP market- ing and account manager Isabelle Le Graet. Wrap it right Maverick Enterprises of Ukiah, Calif., recently launched its Full Body Sleeve (FBS) to provide "a branding solution that incorporates design 360° around the bottle," according to Shelby White, marketing coordinator for Maverick. The sleeve can include all information nor- mally displayed on wine labels, combined with eye-catching artwork to make the product stand out on display shelves. Sleeves are applied in a steam tunnel prior to filling on the bottling line, White said. Mav- erick has "multiple options and facilities to apply on the empty bottles" and can provide customers with the pre-printed material and application sources. The FBS can be applied to all styles of bot- tle. "No special specifications are needed," White said. Clients may provide their own de- signs, and/or work with Maverick designers to maximize impact. Turn-around times are four to six weeks. White commented that although industry pricing is "hard to analyze, from what I have seen Maverick is successfully able to manufac- ture sleeves at a fraction of the cost of screen printing." The FBS is manufactured in a PET bio- based material that is recyclable, she said. Consumers can recycle the bottle and the wrap together. BUY SMARTER COMPARE QUOTES ONLINE FIRST from top suppliers like GET QUOTES TODAY AND WE'LL SEND YOU A FREE CORK USB DRIVE! KINNEK.com/WinesAndVines | 855.558.3246 Whether you need wine pumps or wine bottles, visit Kinnek.com first to get quotes online. We take the pain out of purchasing - from finding new suppliers to comparing quotes. Only on Kinnek can you get unbiased opinions & reviews of suppliers, instant price estimates of products you're interested in buying, and so much more. It's completely free for you and there's no obligation to buy. Check us out today! UPDATE HOW YOU BUY EQUIPMENT & SUPPLIES WINEMAKING HAS EVOLVED Bottle shape was key for the egg- shaped Bogle label. Maverick's Full Body Sleeve.