Issue link: http://winesandvines.uberflip.com/i/235941
PACKAGING statistics showing that wine drinking is still reserved mostly for special occasions. Unlike pouches, boxes, single-serve and bag-in-box products already on the market, "The beauty is that this is obviously a bottle of wine. It doesn't wander too far off from what people understand. We're trying to capture a niche of people who want a good wine that's not too cumbersome," Kopp explained. Word from the winery Winemaker Virginia "Ginny" Lambrix should take up juggling. She's personally responsible for all of Truett Hurst's 200,000-plus-case production in all its guises. Although the various packages demand adaptation and different types of wine, "I really like it," she said. "It's a labor of love." She focuses on making wines for each brand's price-point. "If we show up at party, we take party wines, not $45 Pinot Noir. People buy wines for specific occasions," she pointed out. A supermarket array of 60 Merlots is confusing; TH packaging is designed to simplify the purchasing process. "Let's make it easy for people, put out wines that are approachable in their youth. I want to make wines that are enjoyable. Our partnership really loves wine. We want to make it so people can find excellent value for their money." Lambrix said she also considers the world her children will inherit. "With Paper Boy, the gloves are off," she says. "It's totally recyclable." Teresa Mengali guides the company's non-winemaking case production and on-boarding of its innovative packages. With a strong background in federal compliance, Mengali helps develop brands and labels that are "compliant from day one," she said. This vital knowledge makes the COLA (certificate of label approval) process much easier down the line. Bottling lines (or lack thereof) can present last-minute scheduling headaches. Truett Hurst works with Rack & Riddle Custom Wine Services for all its packaging—both conventional and innovative, according to Mengali. "Handling these (Paper Boy) bottles on the filling line is similar to filling PET bottles, as both are lightweight." Paper labels printed by Napa's Metro Label California are applied during filling, on a standard rotary labeler. Metro also prints paper labels for the California Square bottles. Quest Industries LLC of Stockton, Calif., did the silk-screened side. Your Passion, our Promise Grape growing and winemaking are all about teamwork and balance, something we know a lot about. Our team is dedicated to helping you realize your dreams and sustain them for years to come. A part of the Farm Credit System. Equal Opportunity Lender. our business is agriculture. our business is finance. our business is you. Call 800.800.4865 today or visit AgLoan.com for seafood and Curious Beasts for red meats. Win es & Vin es ja n ua ry 20 14 107