Issue link: http://winesandvines.uberflip.com/i/235941
2014 UNIFIED Coffee Icon to Give Unified Keynote J erry Baldwin, former owner of Peet's Coffee and Starbucks co-founder, will present the keynote luncheon address Jan. 28, the first day of the Unified Wine & Grape Symposium. Baldwin owns and operates a vineyard and J. Baldwin Wines in Glen Ellen, Calif. The American Society for Enology and Viticulture (ASEV) and the California Association of Winegrape Growers (CAWG) host the annual Unified symposium, which takes place Jan. 28-30 in Sacramento, Calif. The keynote luncheon requires a separate registration and costs $85 for ASEV/CAWG members and exhibitors and $135 for nonmembers if purchased before Jan. 21. "Jerry Baldwin's long career as a business leader and visionary in the coffee industry illustrates a valuable lesson: Even in mature industries and product categories, the opportunities for innovation and value creation are almost limitless," said John Aguirre, president of CAWG. For more information about the Unified Wine & Grape Symposium, visit: unifiedsymposium.org. —Andrew Adams Unified Wine & Grape Symposium Schedule General Tuesday, Jan. 28 7:30 a.m.–7 p.m. Break-out Sessions Registration 11:30 a.m.–1:30 p.m. eynote speaker K luncheon: Jerry Baldwin (Separate fee) 5–7 p.m. Welcome reception (Sheraton Grand) 1:50–2:50 p.m. Marketing/Public Relations: Ten Things to Boost Your PR and Marketing 2–4 p.m. Grapegrowing/Winemaking: Rethinking the Constructs of Blended Wine (includes tasting) 2–4 p.m. Business/Operations: Using Data for Better Decision Making 3–4 p.m. Marketing/Public Relations: Leveraging Your Strategic Alliances for Brand Recognition Wednesday, Jan. 29 7:30 a.m.–5:30 p.m. Registration 1–2:15 p.m. Grapegrowing: How to Achieve a 30-Year Vineyard 8:30–11 a.m. General Session ( State of the Industry) 9 a.m.–6 p.m. Exhibits open 1–2:15 p.m. Marketing/Public Relations: Demystifying Digital Marketing 4–6 p.m. Regional wine tasting 1–3 p.m. Business/Operations: Bulk and Grape Markets from Other Countries 6:15–8 p.m. Davis Viticulture UC & Enology reception 1–2:15 p.m. Winemaking: The Winemaking Magic 8 Ball 2:30–3:45 p.m. Grapegrowing: Beyond Brix-How to Attain Quality 2:30–3:45 p.m. Winemaking: Red Blotch for Winemakers 2:30–3:45 p.m. Marketing/Public Relations: Top 10 Digital Marketing Strategies and Tactics Thursday, Jan. 30 8 a.m.–4 p.m. Registration 9–11:30 a.m. General Session (Meeting Market Challenges Through Innovation from Grape to Glass) 9 a.m.–4 p.m. Exhibits open 11:30 a.m.–1 p.m. Hosted buffet luncheon Friday, Jan. 31 9–11:30 a.m. Presented in Spanish: Wine in SpanishSpeaking Countries 1:15–3:30 p.m. Grapegrowing: Technical Exhibit Tour: Pest and Disease Management 1:15–3:30 p.m. W inemaking: Technical Exhibit Tour: Achiev ing Quality and Efficiency in Winemaking 2–4 p.m. Marketing/Public Relations: Labeling, Packaging, Brand Identity, Design and Positioning 2–4 p.m. Business/Operations: Technology and Innovation 8:30 a.m.–5 p.m. Evaluating Wine Flavor through Chemical and Sensory Analyses An ASEV Symposium Honoring Dr. Ann C. Noble 52 W in e s & V i ne s january 20 14 See us at Unified booth #9034