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METRICS Wine Industry Metrics 52% Growth in Winery Hiring Activity Leads November Metrics Domestic Wine Sales $750 Up 7% from 2012 $700 $ Millions $650 $600 Wine Industry Metrics for November showed 7% growth in off-premise sales, 1% growth in direct-to-consumer shipments and 52% growth in winery hiring activity. These three metrics were also positive when considering the 12-month period through November compared to the previous 12 months. —Jim Gordon 2013 $550 $500 2012 $450 $400 Source: Jan Apr July Latest Metrics Complete metrics data is available at: winesandvines.com/metrics Oct Dec , Wines & Vines DtC Bottle Price Change by Varietal 12 months through November 2012 and November 2013 The pace of off-premise sales in November rose 7% in value for domestic table and sparkling wines compared to November 2012, according to market-research firm IRI. $1.50 Direct-to-Consumer (DtC) Shipments $1.25 $1.00 $250 Up 1% from 2012 2013 $200 $ Millions Cabernet 2.0% Pinot Noir 0.9% $.50 $0.36 $0 $150 2012 -$0.42 -$.50 $100 -$1.00 -$0.63 Merlot Char- -1.4% donnay -2.0% $50 -$1.50 Jan Apr July Oct Dec Source: Wines & Vines/ShipCompliant Model -$2.00 Direct-to-consumer shipments of domestic wine in November increased by 1% in value and 2% in volume. Shipments were up 8% for the 12-month period. Winery Job Index 300 300 Up 52% from 2012 Winejobs.com Index 250 250 150140130120110100- -$3.00 2012 150 150 100 100 50 Jan Apr July Oct Dec Source: Winejobs.com Job postings by wineries in November 2013 increased 52% from November 2012. Winejobs.com reported that hiring activity grew slightly even as the tourism season ended. 12 W in e s & V i ne s JANUARY 20 14 Red Blend -$2.98 -6.0% Source: Wines & Vines/ShipCompliant Model 2013 200 200 -$2.50 Cabernet Sauvignon and Pinot Noir grew in average bottle price in DtC shipments for the 12 months through November, while the other three biggest selling varietals dropped in price. Cabernet gained $1.25 per bottle for a new average price of $63.91, which represented 2% growth. Pinot Noir rose to an average bottle price of $41.97. Merlot and Chardonnay decreased by less than $1 each, but red blends dropped by $2.98 per bottle to $46.64. A year previously red blends had grown by more than $9 in average bottle price, so even after the recent drop they remained ahead of November 2011 by more than $5.