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DECEMBER NEWS The New Chinese Wine Consumer reta il 26% blish m ent 14% 7% 9% survey/ the HypermarketSupermarket Mini Convenience marketstores co. Convenience stores are popular with young Chinese urban-dwellers. Diluting the wine makes it last longer and, he said, "They like the sparkles." Michael Parr, vice president of international sales for Wente Vineyards of Livermore, Calif., said that Chinese consumers' interest in wine has grown significantly in recent years. Rather than encouraging the idea of drinking wine every night with dinner, Parr encourages marketing bottles to be opened for special occasions. Around 83% of the wine consumed in China is domestically produced, and of the wine that is imported, nearly 50% comes from France. It's not that Chinese wine drinkers are biased against U.S. wines, Gallagher said, rather, many Chinese consumers have no idea that California produces wine at all. In 2012 the U.S. was the No. 6 producer of wine imports in China, but it represented less than 5% of the total wine imports by volume. —Kate Lavin The original, BOTTLE-MATIC-II 3 YEAR WARRANTY INCLUDED Front and Back! MADE IN USA! 21 day trial $1800 for Wines & Vines Readers! Front & Back! Label any cylindrical container fast and accurately from ½" to 8" diameter, @ Speeds of 1200 Pcs. per hour. NOT A CHEAP, IMPORTED KNOCK-OFF! ISPENSA-MATIC DLabel Dispensers 22 W in e s & V i ne s DEC E M B E R 20 13 nielsen apa, Calif.—After years of targeting Chinese government officials and businessmen known to buy cases of imported wine for banquets and gifts, speakers at the Exporting Wine to China conference hosted Oct. 16 by The Seminar Group said it's time for executives in the North American wine industry to consider marketing to affluent women in China's urban centers. Linsey Gallagher, vice president of internawinesandvines.com tional marketing for the San Francisco, Calif.Learn more: Search keywords based Wine Institute (WI), said the Chinese "Urban China." government has made an effort to crack down on corporate excess and gifting, and WI has seen a slowdown in growth during the past six months as a result. Shanghai-based Brady Ni of The Nielsen Co. said Diageo has been successful marketing Bailey's Irish Cream liqueur to urban women in China. And while the tale of businessmen combining expensive red wine with Sprite seems to have gone by the wayside, Ni said the practice is alive and well with young, urban consumers, for whom it is social tradition to down drinks quickly. esta Increase 2011-12 Government crackdown on spending forces exporters to get creative N chin a Where Consumers Shop STOP Wasting Time Labeling by Hand! Price subject to change without notice. 28220 Playmor Beach Rd, Rocky Mount, MO 65072 Call Toll Free: 1 (800) 325-7303 or (573) 392-7684 FAX:(573) 392-1757; E-mail: info@dispensamatic.com Web: http://www.bottle-labeler.com 2/01/10