PRICE OF WINE BEING SHIPPED
Ultra expensive wines see significant improvement in sales
VOLUME OF WINE SHIPPED BY PRICE SEGMENTS
The highest and lowest priced wines each saw a 14% increase in volume over 2011, leading other segments.
Volume of wine shipped in 2011 and 2012
2011
No price category dominates volume
2012
OVER $100
4.6%
+14.1%
600 K
$50-$99.99
17%
-3.0%
UNDER $15
17%
$15-$19.99
13%
$40-$49.99
10%
400K
+14.6%
200K
$30-$39.99
15%
'11 '12
10
0
9
$9
$5
0-
$4
0-
$20-$29.99
24%
O
ve
r$
9.
9
9.
9
$4
9.
9
$3
'11 '12
9
'11 '12
9
'11 '12
9
9.
9
$1
$1
5-
$2
9.
9
$1
er
nd
U
'11 '12
9
5
'11 '12
$3
0-
'11 '12
0
$2
0-
Total Volume (Cases)
800 K
VALUE OF WINE SHIPPED BY PRICE SEGMENTS
Wines priced at $50 or more represent 50% of total value of wines shipped, while only 21% of the volume of wine shipped.
Value of wine shipped in 2011 and 2012
2011
2012
Total share of volume and value in 2012
$450 M
Volume
Value
$300 M
20%
10%
9
O
ve
r
$5
$4
'11 '12
$1
00
'11 '12
0$9
9.
9
'11 '12
0$4
9.
9
'11 '12
0$3
9.
99
$3
0$2
9
.9
9
'11 '12
$2
$1
$1
5
nd
er
'11 '12
5$1
9.
99
'11 '12
0
9
U
nd
er
$1
$1
5
5$1
9.
99
$2
0$2
9.
99
$3
0$3
9.
99
$4
0$4
9.
99
$5
0$9
9.
99
O
ve
r$
10
0
$150 M
U
Total Value (USD)
30%
+19.1%
winesandvines.com • shipcompliant.com •
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