WHO IS SHIPPING WINE?
Smaller wineries shipping less; Big wineries shipping more
Wineries are categorized by
annual case production
Limited Production
Under 1,000
Very Small
1,000-4,999
Small
5,000-49,999
Medium
50,000-49,9999
Large
Over 500,000
LARGER WINERIES GROWTH OUTPACE SMALLER WINERIES
Medium and large sized wineries saw the largest increases in the volume and value of wine shipments over 2011
Growth of volume shipped in 2012
2011
Large wineries direct ship only a
fraction of their production.
+10.2%
2012
Percent of production shipped direct
CASES SHIPPED
1.4 M
+15.1%
Large .1%
3%
Medium
.7 M
-7.6%
9%
Small
Very Small
-13.8%
0
'11
'12
Limited
Production
+14.2%
'11
'12
'11
Very Small
'12
'11
Small
'12
'11
Medium
7%
10%
Limited
Production
'12
Large
SIZE OF WINERY
Direct-to-consumer details by winery size
Annual Production
(Cases)
Percent
of Total
Volume
Percent
Volume
Change
Value of Wine
Shipped
Percent
of Total
Value
Percent
Value
Change
Price per
Bottle
Per Bottle
% Change
Limited
Production
Under 1000
119,280
3.8%
-13.8%
$79,414,142
5.4%
-9.7%
$55.48
4.7%
Very Small
1,000 - 4,999
Small
5,000 - 49,999
Medium
Large
6
Volume
Shipped
(Cases)
447,439
14.1%
-7.6%
$255,113,575
17.4%
3.7%
$47.51
12.3%
1,548,803
48.7%
10.2%
$747,618,785
51.0%
10.8%
$40.23
0.5%
50,000 - 499,999
920,492
28.9%
15.1%
$339,220,646
23.1%
18.3%
$30.71
2.8%
Over 500,000
143,587
4.5%
14.2%
$44,566,393
3.0%
16.6%
$25.86
2.1%
• shipcompliant.com • winesandvines.com
