Issue link: http://winesandvines.uberflip.com/i/131907
METRICS Wine Industry Metrics Winery Economic Outlook Positive on Three Fronts Domestic Wine Sales $500 Up 4% from 2012 $ Millions $450 2013 $400 2012 $350 2011 $300 $250 Jan Apr Jul Complete metrics data available to subscribers: winesandvines.com/metrics Oct Dec Source: IRI, Wines & Vines Off-premise sales of domestic wines at major food and drug stores rose 4% since April 2012 and maintained a 52-week growth rate of 6%. The economic outlook for U.S. wineries remained positive on three fronts based on the latest data. All three Wine Industry Metrics pointed up in April. Winery hiring activity set a record again, while directto-consumer shipments and off-premise sales both rose in value. The Winejobs. com Index in April rose 59% above last April, based largely on a big increase in hospitality job-hiring activity. Domestic wine sales at retail grew 4% in value but only 1% in volume. In contrast, DtC shipments rose only 1% in value but grew 7% in volume. —Jim Gordon DtC Shipments by Volume Direct-to-Consumer (DtC) Shipments 3.5 $240 2012 2013 $160 $120 3.0 Up 1% from 2012 2011 2.5 $80 $40 $0 Jan Apr Jul Oct Dec Source: Wines & Vines/ShipCompliant Model Direct-to-consumer shipments by U.S. wineries in April tracked very closely to results from April 2012, rising just 1% in value but 7% in volume. 9-Liter Cases (Millions) $ Millions $200 2.0 1.5 1.0 Winery Job Index .5 280 260 Up 59% from 2012 Winejobs.com Index 220 2013 2012 0 180 May 2010- May 2011- May 2012 April 2011 April 2012 April 2013 Source: Wines & Vines/ShipCompliant Model 140 2011 100 60 20 Jan Apr Jul Oct Dec Source: Winejobs.com Winery hiring activity continued at an all-time high in April, up 59% for the month and 28% for the year to date. 10 W in es & V i ne s J U NE 2 0 13 Wines & Vines often reports on the value of DtC sales, but since volume grew faster in April than value, here is a view of shipment volume. The number of 9-liter case equivalents grew dramatically from 2011 through 2013, as seen in this graph, which measures results going back three years. Volume grew by 8% between April 2011 and April 2012 and by 9% between April 2012 and April 2013, reaching 3.25 million cases.