Issue link: http://winesandvines.uberflip.com/i/116287
grapegrowing Other current and future offerings include Ask an Expert, videos, online courses and the Vineyard Doctor, an interactive diagnostic tool for grape problems. Social media efforts by eViticulture include Facebook, Twitter and YouTube—all of which can be accessed from eviticulture.org. Why two websites? The impetus to create eViticulture to complement to the eXtension Grapes site was to achieve ease of use. The eXtension website has a lot of information that is not specific to grape production; therefore, we concluded that if someone could go directly to the desired information without needing to wade through unrelated content, it would alleviate potential frustration. Creating eViticulture as a stand-alone website allowed including resources that did not fit into the eXtension Grapes website such as grape-related resources by state, a full glossary of grape production terms, enhanced social media efforts and a place to prominently display the Vineyard Doctor application. It allows more creative freedom outside of the eXtension model, including more photos and video content. One advantage of linking the eViticulture and eXtension sites is the ability to ask a question that will get directed to an expert in the area. Some states do not have viticulture expertise within cooperative extension, and in all states many new growers do not know whom to contact. The Ask an Expert option allows users to ask questions and receive answers from the team of international experts. ing and marketing of new cold-hardy cultivars supporting new and growing rural wineries" (Timothy Martinson, PI, Cornell University). More information about these projects can be found at vitisgen.org and northerngrapesproject.org. Many specialists working in the Northern Grapes and Accelerating Grape Cultivar Improvement (VitisGen) projects are also members of the GCoP. Further ties to Northern Grapes and VitisGen include information dissemination. For example, all Northern Grapes webinars are accessible through eViticulture. This fits in with the mission of the GCoP as stated above. The GCoP provides collaborators with a national and international web presence for information that is delivered by experts in viticulture and associated disciplines. It also facilitates a collaborative work environment where members can create learning opportunities that are science-based and peer-reviewed in an accessible, Internet-based, 24/7 format. Cuttingedge technology and management Collaboration with ongoing research projects The NGWI research and extension theme committees involve industry members and several individuals cross-participating in multiple committees. This type of cross-pollination aids the integration of extension within existing and new projects. The cross-integration of committees within NGWI has benefited the GCoP, as new proposals are strongly encouraged to become linked to the GCoP for part of their outreach component. Through this process, two projects funded in 2011 included the GCoP as part of their outreach component: "Accelerating grape cultivar improvement via phenotyping centers and nextgeneration markers" (Bruce Reisch, PI, Cornell University) and "Northern grapes: Integrating viticulture, winemakpr actica l win ery & vin eya rd APRIL 20 13 73