Issue link: http://winesandvines.uberflip.com/i/116287
METRICS Eye-Catching Names Lead Top 20 New Brands Several wines on the list appear to target female consumers F resh brands with provocative names like Skinnygirl, Ooh La La and Stark Raving made the Top 20 New Table Wine Brands of 2012, created by the Symphony IRI Group (SIG). At least half a dozen appeared to be targeting female consumers, while only one new "critter" brand—Curious Beasts—made the top 20 this year. Wine companies other than the big three—E. & J. Gallo, The Wine Group and Constellation Brands—launched the top four brands. Skinnygirl by Beam Global ranked No. 1 and led No. 2 Be wines from Treasury Wine Estates by more than $1.5 million, according to the Chicago-based market research firm. SIG's annual report about the Top 30 Momentum Table Wine Brands of 2012 included familiar names such as Cupcake Vineyards reclaiming the No. 1 spot, 14 Hands at No. 2 and Barefoot at No. 3. To create the Momentum Brands list, SIG started with the top 250 brands by volume from U.S. multi-outlet results for 52 weeks ending Jan. 6, 2013, and created a power ranking based on 11 criteria. (See the table at winesandvines.com/metrics.) Off-premise sales of domestic table wines in February continued their long-term growth trend, hitting 5% growth in value for the month vs. a year ago and measuring 6% up for the past 12 months. In February 2012 the 12-month growth rate was 8%. —Jim Gordon 14 W in es & V i ne s AP R I L 2 013 Top 20 New Table Wine Brands of 2012 Rank Brand SALES PRODUCER Avg. Price/ 750ml ORIGIN $13.02 California 1 Skinnygirl $4,744,489 Beam Global 2 Be $3,171,366 Treasury Wine Estates $8.48 California 3 Bella Bolle $2,411,898 Prestige Wine Group $8.37 Italy 4 Acronym $1,493,272 Winery Exchange $9.30 California 5 Macaron $1,373,152 The Wine Group $8.14 Italy 6 Fancy Pants $1,343,155 Trinchero Family Estates $9.38 California 7 Thorny Rose $1,326,270 Constellation Brands 8 Wine Sisterhood $778,289 Canopy Management $10.23 California 9 Flirt $764,181 Vintage Wine Estates $9.92 California 10 Ooh La La $736,064 Constellation Brands $9.43 California 11 Barefoot Refresh $686,625 E. & J. Gallo Winery $6.47 California 12 Butterfly Kiss $652,999 Diageo Chateau & Estate 13 Zonin Winemakers Col. $652,720 Casa Vinicola Zonin 14 Curious Beasts $478,954 Truett-Hurst 15 Flame Lily $425,550 Trinchero Family Estates $8.90 California 16 Insomnia $397,785 Terravant Wine Co. $9.25 California 17 Artisan Vintners Guild $392,884 Artisan Vintners Guild 18 Stark Raving $370,416 Diageo Chateau & Estate 19 Alvarez de Toledo $361,387 Alvarez de Toledo Wine Group 20 Aura $333,340 E. & J. Gallo Winery $9.91 Washington $10.41 California $7.62 Italy $14.42 California $9.04 California $10.48 California $8.64 Spain $10.02 California Fifteen of the top 20 new brands off-premise are from California, with three from Italy and one each from Spain and Washington. Data from year 2012 week ending Jan. 6, 2013, Infoscan total U.S. multi-outlet.