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6 WINES&VINES November 2018 TABLE OF CONTENTS ON THE COVER Destemmed berries on a crushpad conveyor during the 2017 harvest in a photo by graphic designer Rebecca Arnn. The manufacturers and distributors of harvest equip- ment account for a large share of the vendors featured in this year's guide on page 42. 2018 VENDOR GUIDE FOR WINERIES AND VINEYARDS GET EQUIPPED FOR ANOTHER VINTAGE Upgrading Lab Analysis A New Winery Inspired by Napa's Past Interview: Understanding the Total U.S. Wine Market NOVEMBER 2018 WINESANDVINES.COM CONTRIBUTORS Raquel Kallas, a former viticulture support special- ist with Cornell University's extension, put together a report on determining sulfur dioxide levels based on an academic article originally published in American Enology & Viticulture that appears on page 80. Sulfur dioxide remains an invaluable tool to produce quality wine, and Kallas reports on how the conventional methods of SO 2 analysis may not be providing the best analysis. Modern, clean winemaking requires some level of in- house laboratory analysis and Stacy Moskwa offers five critical steps (page 84) on how wineries can evaluate lab equipment to determine the best system for their budgets and needs. Moskwa, who is a graduate of the viticulture and enology program of Cornell University and interned at wineries in Rhode Island, New York, California and France, also offers some insight on upgrading to a fully automated system. Drawing on her widespread network of winemakers and growers throughout the Eastern and Midwest United States, Linda Jones McKee has been keeping tabs on a particularly wet vintage back East. On page 90, McKee reports on the conditions in New York, Virginia and other key wine producing regions. One highlight is that most of the grapes in North Carolina had already been picked before Hurricane Florence came ashore. McKee also put together a package on the recent VitiNord conference that offered insights on cool-climate grape growing from a new frontier for the wine industry: Scandinavia (page 92). 88 SALES AND MARKETING 36 A Conversation with Jon Moramarco Former winery CEO now in pursuit of the industry's most complete and accurate market research. By Jim Gordon PACKAGING 38 Unpacking Packaging The Wild Syrah by Rune Wines and 2015 Tempranillo by Alara Cellars. By Stacy Briscoe TASTING ROOM FOCUS 88 Hitching Post Well-known restaurant and wine brand opens first tasting room in Buellton, Calif. By Stacy Briscoe GRAPEGROWING 92 Thoughts on the Scandinavian Wine Industry Insights from the new frontier of the cool-climate wine industry. By Andy Reynolds 94 The Northern Frontier of Wine and Grapegrowing Denmark and Sweden host VitiNord 2018, which was attended by U.S. experts seeking more insights into cool-climate grape growing. By Linda Jones McKee 94