Wines & Vines

November 2018 Equipment, Supplies & Services Issue

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38 WINES&VINES November 2018 PACKAGING BOTTLING: In-house, semi-automatic bot- tling line from TCW (tcwequipment.com). The bottling line is custom-made and in- cludes argon sparger, Mori six-spout filler, Enolta Mapan Mini Lux semi-automatic vacu- um corker, Tosa Mecc foil spinner (used for clients' wines only) and FX-10 labeler. LABEL PRINTER: Tapp Label, tapplabel.com CORK: M.A. Silva, masilva.com GLASS: M.A. Silva, masilva.com LABEL ART: Daniel Helzer, instagram.com/artby- helzer Have a brand packaging or redesign story to tell? Contact: edit@winesandvines.com UNPACKING PACK AGING Indie artist tells "fantastical" wine story The Wild Syrah Rune Wines Sonoita, Ariz., runewines.com Annual case production: 1,700 Vineyard acreage: 3 Average bottle price: $35 The goal of our branding and label story is to include a sense of place in our packaging that represents the differences in vineyard sites as well as vintages. Since every year is different, and every terroir has its own unique character, I felt the labels should do their part to showcase this. Daniel Helzer is the artist that makes Rune come to life on the bottle. Every year we com- mission him to create new art to be paired with the wines, continuing the fantastical story that is Rune. The Wild Syrah is our version of an Arizona Côte-Rôtie. The Syrah is picked at phenolic ripe- ness, destemmed, and then co-fermented with a mixture of Viognier, Roussanne and Malvasia Bi- anca. These aromatic white varietals help lift the delicate savory aromas from the Syrah and add in a nice floral bouquet that complements the fruit character. It is aged sur lie for around 18 months and then bottled unfined and unfiltered. — James Callahan winemaker and owner, Rune Wines SOURCE: WINES VINES ANALYTICS WINERY DATABASE FOIL: No foil — naked!

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