58 WINES&VINES September 2018
PACKAGING
BOTTLING: Mobile
bottling line by Ultima
Mobile Bottling, Inc.
(ultimamobilebottling.
com) featuring Orbit
bottle cleaner/rinser
(mcbradyengineering.
com), vacuum gravity
fillers, Robino-Ga-
landrino foil applica-
tors (robinoegalandri-
no.it/en), Bertolaso
corker and foil spinner
(bertoloso.com), and
Impresstik 3000 label-
ers (impresstik.com)
LABEL GRAPHIC
DESIGNER:
Chris Blumb Design,
chrisblum.com
CORK: Laffite Cork
and Capsule,
www.lafitte-usa.com
GLASS: Ancienne
Reserva Vetri,
saverglass.com
LABEL ARTIST:
Jody Brookens,
jodybrookens.com
Have a brand packaging or redesign story to tell? Contact: edit@winesandvines.com
UNPACKING PACK AGING
An artistic
label for a
'troublemaker'
of a brand
2012 El Rey
Cabernet Sauvignon
Travieso
Campbell, Calif., traviesowinery.com
Founded: 2003
Annual case production: 700
Average bottle price: $33
Tucked away in the backstreets of Campbell,
Calif., is the city's only winery, Travieso. The
winery takes its name from the Spanish word
for "troublemaker" or "bad boy." The Spanish
theme, which owner and winemaker Ray Stiler
says pays homage to the culture of California,
is a thread woven throughout each of their
wine's labels — both in name and art.
"El Rey" translates to "the king," and is a nod
to the noble Cabernet grape, but also a famous
mariachi song by the same name. The lyrics
are about a wandering migrant cowboy and
his burrow who, although they have no money
and no queen, declare themselves the king of
the trail.
Trevieso works exclusively with artist Jody
Brookens for all of their label designs. "When
we decided on an art label theme, we didn't
have to search for an artist, his style was out
of control just like us," Stiler said.
— Stacy Briscoe
SOURCE:
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