Wines & Vines

September 2018 Distributor Market Issue

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METRICS 12 WINES&VINES September 2018 Off-Premise Sales IRI Channels MONTH July 2018 $656M July 2017 $640M 12 MONTHS July 2018 $8,953M July 2017 $8,758M MONTHLY SALES U.S. Wine Sales MONTH July 2018 $3,012M July 2017 $2,960M 12 MONTHS July 2018 $46,072M July 2017 $44,582M MONTHLY SALES 1% 2% 3% 2% Direct-to-Consumer Shipments MONTH July 2018 $109M July 2017 $100M 12 MONTHS July 2018 $2,858M July 2017 $2,529M MONTHLY SHIPMENTS 13% 8% Source: bw166.com, Wines Vines Analytics. Domestic table and sparkling wine sales on-premise and off-premise. Source: Wines Vines Analytics/ShipCompliant by Sovos. 2016 $ Millions $450 $400 $350 $300 $250 $200 $150 $100 $50 Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul 2018 2017 2017 2016 $ Billions $4 $3.5 $3 $2.5 $2 Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul 2018 2017 2017 2016 Source: , Wines Vines Analytics. Domestic table and sparkling wine sales in multiple-outlet and convenience stores, four weeks ended July 15, 2018. $ Millions $1,000 $800 $600 $400 Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul 2018 2017 2017 2016 TOTAL WINE SALES $ Millions 2017 2018 Change % Change Domestic Table, Sparkling & Imported Bulk $44,582 $46,072 $1,489 3% Packaged Imports & All Other Wines $21,612 $23,209 $1,598 7% Total Wines $66,194 $69,281 $3,087 5% Source: bw166.com, Wines Vines Analytics. Consumer expenditures for all wines on-premise and off-premise, 12 months through July 2018. Excludes cider. Key Indicators Complete data is available at winesandvines.com/metrics. U .S. wine sales totaled $3 billion in July, market research firm bw166 reported, up 2% versus a year ago. Domestic table wine sales increased 2% in the month, while domestic sparkling wines saw sales increase 3%. Imported sparkling wines saw the stron- gest growth in the month, rising 10%. The latest 12 months saw domestic wine sales increase 3% to $46 billion, while sales of pack- aged imports rose 7% to exceed $23 billion. All told, wine sales in the U.S. totaled $69 billion in the latest 12 months, an increase of 5% from a year ago. Driving the increase were imports, led by rosé (a trend borne out by off-premise sales) and sparkling wines, fuelled by favorable ex- change rates. While fresh data releases from the TTB honed the picture of what was selling in the first half of the year, bw166 analyses indicated that the contribution of packaged imports con- tinues to exceed that of domestic wines, which typically account for two-thirds of wine sales in the U.S. Packaged imports increased $1.6 billion in real dollar terms in the 12 months ended July, for example, while domestic wines including bulk imports increased by $1.5 billion. —Peter Mitham U.S. Wine Sales Winery Job Index MONTH July 2018 388 July 2017 354 12 MONTHS July 2018 336 July 2017 314 MONTHLY INDEX 7% Wine Sales Up 2%, Imports Boost Total Source: winejobs.com 10% Winejobs.com Index 500 400 300 200 100 0 2018 2017 Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul 2017

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