Issue link: http://winesandvines.uberflip.com/i/1019591
September 2018 WINES&VINES 55 interest in the metallic silver mate- rial because it adds a design ele- ment that sets their sparkling label apart from the other wine labels." Watermark won the 2018 Avery Dennison Wine by Design contest at the Unified Wine & Grape Sym- posium in Sacramento, Calif., for design innovation utilizing Avery Dennison materials. Watermark garnered the award for its design for a sparkling rosé produced by Van Ruiten Family Winery in Lodi. The packaging included Fasson 56# MaxFlex Bright Silver paper. "For the Van Ruiten project, we used a textured and elegant bright white felt material combined with embossing and foil to communi- cate the Van Ruiten brand mes- sage of classic design and quality wine," Chartrand said. "A silver capsule added continuity to the silver foil embellishments on the label and complemented the blush color of the wine." Other ways to make a statement Sometimes what's left out makes a statement. J.K. Carriere of New- berg, Ore., employs an unusual cutout label in periwinkle blue for its sparkling wine. "All of our labels have been a collaborative effort between my brother Jim, myself, and our brother-in-law Greg Maf- fei, who owns Grey Matter Design," said general manager Linda Crab- tree. "The inspiration for this label came from a set of classic childhood fairy tales that we had as kids. The front cover of each book sported a picture plate that was seemingly a combination of a View-Master 3D image and a hologram." Crabtree said her brother wanted to re-create a "looking into the bottle" experience via the cutout frame on the front label. The winery's signature wasp is visible from the other side of the bottle and scaled to take into ac- count the distortion from the liq- uid in the bottle. "There is a general rule that blue is not a desirable color to use in food packaging, but we threw that one out the window because we liked how the periwinkle blue played against the salmon-pink wine," Crabtree said. "The rest of the other decoration on the bottle is fancier than our other labels, in keeping with sparkling packag- ing tradition." Custom labels are also proving popular in retelling a winery's nar- rative. Three years ago, Artesa Win- e r y p r e s i d e n t S u s a n S u e i r o launched project Galatea, so named for the Pygmalion statue brought to life in Greek legend. Working with designers Mucho of Barcelona and San Francisco, the team fo- cused on visually communicating the "soul" of Artesa through its la- bels. As part of the Codorníu family, Artesa uses its labels to celebrate the owners' more than 450 years of Spanish heritage, artistry (Artesa means "handcrafted" in Catalan), each wine's distinctive personality and sense of place, and the estate's sleek, California-meets-Barcelona modern style. "Our goal was to bring our beautiful estate and winery to life," Sueiro said. "Our sparkling wines have always been made under the Codorníu Napa name; Artesa is the name of our still wine portfolio." In designing the revamped Artesa packaging, Sueiro said the company wanted to update the Codorníu packaging and add the vintage and estate vineyard desig- nation while ensuring the new strategy was consistent with the other top vineyard-designate wines in the Codorníu portfolio. "The label's 'badge' shape is reminiscent of the metal number plates histori- cally used in the extensive Codor- níu cellars to identify rows of aging bottles," she said. Augmented reality and laser cutting Paragon Labels in Petaluma, Calif., offers a whole new dimension in labels with augmented-reality fea- tures that are activated with a smart- phone app available for free for either Apple or Android devices. Paragon owner Jason Grossman said the labels can play a short video or animation and then provide users the option to purchase, read tasting notes or sign up for a newsletter. The app also allows users to capture an image of the video and share it on social media, email and text with their friends. "Since Treasury did such a good job with their 19 Crimes label, app people get the value of this now," Grossman said. "It's a selling tool, not a gimmick. Because how many wineries don't want to get a direct connection with a consumer? They all want that. Let's face it. And this allows them to do it." St. Helena, Calif.-based Boisset Collection is using Out the Bottle SPARKLING WINE PACKAGING VENDORS Company Phone Website Bottles Wire- hoods Seals / Foils / Bands Sparkling Wine Closures ACIC Cork and Closures (707) 630-1380 acicclosures.com 4 4 All American Containers - East Coast (315) 585-6045 aacwine.com 4 4 All American Containers - Pacific Coast (707) 838-8864 aacwine.com 4 4 Amcor Flexibles American Canyon (877) 783-5846 stelvin.com 4 Amcor Rigid Plastics (707) 637-4205 amcor.com/productsearch?s=wine 4 Amorim Cork America (707) 224-6000 amorimca.com 4 APCOR - Portuguese Cork Association +351227474040 realcork.org 4 APHOLOS Metal Labels & Closures +541145013201 metal-labels.com 4 Ardagh Group, Glass - North America (800) 428-8642 ardaghgroup.com 4 Bastos, LLC (707) 968-5008 bastosllc.com 4 4 4 Battistella USA (707) 863-7755 battistellacapsule.com 4 4 Bergin Screen Printing and Etching (707) 224-0111 berginglass.com 4 Berlin Packaging (707) 389-7600 berlinpackaging.com 4 4 Brick Packaging, A Saxco Co (866) 770-7600 brickpackaging.com 4 4 4 4 Bruni Glass, A Berlin Packaging Company (707) 389-7605 bruniglass.com 4 4 BSG HandCraft (800) 999-2440 bsghandcraft.com 4 4 4 Carolina Wine Supply (336) 677-6831 carolinawinesupply.com 4 Ceramic Decorating Co (323) 268-5135 ceramicdecoratingco.com 4 CFP Winemakers (412) 232-4507 cfpwinemakers.com 4 ColloPack Solutions (707) 258-3940 collopack.com 4 Cork Supply USA (707) 746-0353 corksupply.com 4 4 4 Cortica Benicia (CB USA) (800) 532-2207 cbcork.com 4 4 4 Watermark Labels won an innovation award for this packaging design.