64 WINES&VINES August 2018
PACKAGING
BOTTLING: In-house
at 60 bottles per
minute using an MBF
North America, Inc.,
(mbfnorthamerica.
com) bottling machine
with 24 filling spouts
and four corker heads,
Nortan (criveller.com,
scottlab.com) eight-
head capsule spinner,
and a two-station
Impresstik Label-
ing Systems labeler
(impresstiklabelers.
com).
FRONT/BACK LABEL
DESIGN: FINE,
wearefine.com
FOIL: Ramondin USA, Inc.,
ramondin.com
CORK: Amorim Cork
America, amorimca.com
GLASS: O-I Packaging
Solutions,
o-ipackagingsolutions.com
LABEL PRINTER:
All American Label,
allamericanlabel.net
Have a brand packaging or redesign story to tell? Contact: edit@winesandvines.com
UNPACKING PACK AGING
50-year-old
Winery Rebrands;
and the Story
Behind Big Cork's
"Littles"
2016 Estate Pinot Noir
Cuvaison Estate Wines
Napa, Calif., cuvaison.com
Founded: 1969
Annual case production: 71,000
Vineyard acreage: 570
Average bottle price: $35
2019 marks Cuvaison's 50th anniversary. To celebrate,
the winery unveiled new branding, including new pack-
aging for its entire portfolio of wines. According to the
winery, the new labels pay homage to the winery's roots
in the Napa County side of the Carneros AVA, including
text that reads: "Proudly independent, we are dedicated
to crafting estate grown wines in Napa Valley's famed Los
Carneros region" and "Estate Grown EST. 1969."
The label features an updated version of the "Wine Glass
in Arched Window" image associated with the Cuvaison
brand, as well as contemporary fonts
for the text. Cuvaison partnered
with brand and digital agency FINE,
which also helped the winery launch
its new website. The new packaging
has begun rolling out throughout the
United States with the release of the
2016 estate Chardonnay and Pinot
Noir and 2017 estate Sauvignon
Blanc.
— Stacy Briscoe
Former Cuvaison
estate series label
