24 WINES&VINES July 2018
TECHNOLOGY
Tasting Room Tech
How wineries use existing software and a look toward the future for solutions
By Stacy Briscoe
"WINEMAKING IS THE SAME no matter what winery
you go to, regarding the nuts and bolts of it," said David Crum, senior
director of direct-to-consumer membership and operations at
Duckhorn Wine Co. in St. Helena, Calif., who spoke at the Direct to
Consumer Wine Symposium in January. He was addressing why
there are several companies offering programs that can assist vint-
ners in streamlining their winemaking process and organizing their
data — from vineyard management to bottling and labeling.
g
