56 WINES&VINES July 2018
UNPACKING PACKAGING
2017 Cashmere Rosé
Cashmere is a brand produced by Cline Family Cellars in Sonoma, Ca-
lif. The winery produces a red, white, "dark red blend" and rosé Cash-
mere. The family-owned company updated the Cashmere packaging
for national distribution and debuted the new look with the 2017 rosé.
Designed in-house, the brand artwork is centered on the "O" centered
on the label that "radiates out to create a color-coded graphic bulls-
eye, which is embossed and silk-screened for dimension and sheen,"
according to the winery.
The "O" is intended to refer to the Clines' founding vision and dedica-
tion to producing blended wines. The closure also features a repeat-
ing ray pattern to complement the label. Cashmere rosé and white
are closed with screwcaps.
The origin of the brand dates back to 1998 when the Clines, who are
members of the Rhône Rangers group, created and donated a half-
barrel for the Hospice du Rhône auction. The blend was composed of
Grenache, Syrah and Mourvèdre and had a supple, smooth style that
Nancy Cline compared to cashmere. That first half-barrel was the top-
selling lot, and Cashmere has been used for other charitable causes,
raising a total of more than $330,000.
Oztera
1/4 V
Bottling: in-house with an Orbijet (orbijet.
com) sparger, 32-head Cobert gravity filler,
eight-head Bertolaso vacuum corker, six-
head Zalkin capper, Robino & Galandrino
(robinoegalandrino.com) cap applicator,
12-head Bertolaso (bertolaso.com)
spinner and 12-head pressure-sensitive
Cavagnino & Gatti (cavagninoegatti.com)
labeler. The line operates at around 125
bottles per minute, with less than 0.5 ppm
dissolved oxygen pick up.
Label design: in-house
Screwcap: Amcor Flexibles,
American Canyon, Stelvin
Glass: TricorBraun,
tricorbraun.com
Label printing: CCL Label,
ccllabel.com
Have a brand packaging or redesign story to tell? Contact: edit@winesandvines.com
