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4 WINES&VINES July 2018 TABLE OF CONTENTS PUBLISHING INFORMATION: Volume 99 Number 7 Wines & Vines, ISSN 043-583X, a member of Wine Communications Group, Sonoma, Calif., is published monthly. Periodicals postage paid at San Rafael and at additional mailing offices. Reproduction in whole or part without permission is prohibited. Wines & Vines does not assume responsibility for unsolicited manuscripts or materials. Contributors are responsible for the proper release of proprietary and/or classified information. Wines & Vines is distributed through an audited circulation. SUBSCRIPTION RATES: U.S., $38; Canada/ Mexico, $48; All other countries, $85 (for airmail add $85). POSTMASTER: Send address changes to: Wines & Vines, PO Box 1649, Boulder, CO 80306-1649. 28 6 Connect With Us 8 Editor's Letter 66 Advertiser Index METRICS 10 US Wine Sales Rise 2%, May DtC Sales Up 7%. NEWS 12 Top Stories Measure C Appears to Fail in Napa County. 17 Regional News 58 Eastern News TTB Clarifies Tax Issue, More than $2 Million Awarded in Grant Funding. PRODUCTS 21 News Printing on the Top of the Can, Insurance for Wine Shipments. 40 Focus Tasting Room Glasswashers. COLUMNS 22 Here's What Works Minimize Risk with Lot Traceability. By Andy Starr ON THE COVER A photo by Kim Carrol shows WineDirect's iPad-based POS system. When it comes to DtC sales, tasting room software makes a difference. Tracking customers' visits, purchase history and preferences all affect consumer loyalty and future sales. This month Wines & Vines features current softwares wineries are using to boost sales and manage club memberships and looks ahead at the future of tasting room tech. TECHNOLOGY 24 Tasting Room Tech How some wineries are using software to bolster direct-to-consumer sales and successfully manage wine clubs. By Stacy Briscoe WINEMAKING 28 Technical Spotlight: Crocker & Starr Wines Winery founded on grower and winemaker partnership settles in to new estate winery in Napa Valley. By Jim Gordon 42 Skipping Yeast Hydration An evaluation of new yeast strains that do not need to be rehydrated prior to use. By Richard Carey TASTING ROOM FOCUS 36 The Most Important Tool in Your Tasting Room What to consider when investing in a new glass washer to ensure your wine is presented in the best way to consumers. By John Stallcup BARRELS 46 Trends in Barrel Prices French oak remains popular and more expensive while the market for American oak appears to have stabilized. By Stacy Briscoe GRAPEGROWING 50 Growing a Revolution Book excerpt explores how high-input farming can harm soil and how it can be rejuvenated. By David R. Montgomery 60 Mapping Terroir by UAV The second part of an in-depth look at collecting and using vineyard data by unmanned aerial vehicles. By Andrew G. Reynolds PACKAGING 56 Unpacking Packaging A new feature examines the packaging and bottling equipment behind new and notable wine brands. 50 40