Wines & Vines

March 2018 Vineyard Equipment & Technology Issue

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42 WINES&VINES March 2018 PACKAGING Using smaller bottles can be a bit more expensive for winer- ies, especially those that main- tain their own bottling lines, Kellogg noted. They may not have equipment to run 375s, and may need to bring in mobile bottlers. Can the bottle Wine in cans has become more popular in recent years, with pack- aging and transportation costs vital considerations. Treasury is already dipping its toes into cans to solve the challenge to wines that craft beers present, Hynes said. Putting its iconic Napa Valley Sterling brand in "silver" 375-ml flasks is one way to meet the chal- lenge. The flasks are resealable (and reusable). These cans provide the convenience of a single-serve vessel sold from a refrigerator case, Hynes said. They'll appear in retail markets this year. Treasury's Upper Cut varietals already are being packaged in cans. Canned wines are not just for summer, declared 100,000-case Tangent Wines in San Luis Obispo, Calif., which brought canned wines to market this winter. The Sauvignon Blanc and rosé wines are the same quality as in Tangent bottles, the company claims. Both wines are made with 100% estate-grown fruit from the SIP-certified Paragon Vineyard in Edna Valley, Calif. Available nationally, 3,600 cases were produced of each wine. Suggested retail price for the 375- ml cans is $7.99. Ball produces the cans, and Free Flow Wines fills them. The package was designed by Makers & Allies. Plastic fantastic Treasury is now working with Zipz Packaging Technologies, a plastic single-serve design in which Kevin O'Leary, "Mr. Wonderful" from ABC's "Shark Tank" series, fought t o i n v e s t . N a p a ' s v e n e r a b l e Beringer Vineyards is sponsoring Major League Baseball teams and selling Zipz filled with Beringer wines in stadiums, according to Hynes. Treasury is also looking into Tetra packaging, which Hynes termed "great from an environ- mental standpoint." Unlike the Zipz "glasses," S t a c k Te k s d o n o t i n c l u d e a snap-on stem. These 187-ml items are normally marketed in cohesive stacks, but Constella- tion is currently selling them as single units. Constellation' s brand team said they provide a single serving of Woodbridge by Robert Mondavi wines in a "con- venient and portable, shatter- proof cup." Consumers can peel the top off for a serving of Cabernet Sau- vignon, Pinot Grigio or Chardon- nay. The single-serving wines are sold nationally for $2.49 each. StackTek in Anaheim, Calif., was founded in 2010, and its first "bottle" was sold in late 2011. In addition to Woodbridge, Mark West, Simi and Electric Sky Wine are using the package. Pricing for the package varies with customer needs and configu- rations, said co-founder Jodi Custom bottles F R O M C O N C E P T T O R E A L I T Y GP166698 Select from our premium bottles or custom design the ideal bottle, pewter label or other packaging solution to promote and sell your agship wines. Glass bottle specialists West Coast info@globalpackage.net 707 224-5670 globalpackage.net East Coast usa@estal.info 305 443-7451 www.estal.com/en Sterling is leaving the half bottle be- hind by packaging 375 mls in a flask.

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