Wines & Vines

December 2017 Unified Symposium Preview Sessions Issue

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34 WINES&VINES December 2017 OFF- PREMISE SALES Best Growth by Varietal or Wine Type SAUVIGNON BLANC With an annual growth rate peaking at 10% in July, Sauvi- gnon Blanc grew faster than all other major table wine vari- etals in 2017. It ended 2017 with a pack-leading 9% annual growth rate in the most recent 12 months. Sauvignon Blanc is now the third most popular white wine varietal in the multiple-outlet and convenience stores that market- research firm IRI tracks, outselling even Merlot among red vari- eties. Sauvignon Blanc gained ground particularly with bottles priced $11 and up. It has also been a key varietal for box wine brands such as Black Box and Bota Box. Providing leading wine makers with stainless steel barrels of high quality, durability, and design. phone: 800-216-4901 www.skolnikwine.com • email: sales@skolnik.com NAPA FERMENTATION SUPPLIES Contact us today! 575 ird St. Bldg. A Napa CA 94559 707-255-6372 | napafermentation@aol.com www.napafermentation.com Your One-Stop Shop Since 1983! Biggest Packaging Trend BOX WINES Sales of box wines like Bota Box and Black Box priced $4.50 per 750 ml and up increased 22% in the lat- est 22 months, a growth rate exceeding that of every other price/ packaging category measured, IRI reported. Growth in consumption has absorbed excess domestic supplies, and the rising price of grapes from California helped to dramatically increase bulk imports this summer, as vintners sought low-price options to meet demand for some U.S. box wine brands. SAUVIGNON BLANC 9% RED BLENDS 6% CABERNET SAUVIGNON 5% THE BIGGEST AND BEST OF 2O17

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