Issue link: http://winesandvines.uberflip.com/i/90739
METRICS Wine Industry Metrics Domestic Wine Sales $450 $400 $350 $300 $250 Jan Apr Source: Symphony IRI Group, Wines & Vines Steady growth continued for domestic table wines in September, reaching $377 million at major U.S. food and drug stores. 2011 010 Source: Wines & Vines/ShipCompliant Model The value of DtC shipments in September spiked to $133 million. If seasonal trends hold, sales will surpass $200 million in November. 2011 2012 $210 $180 $150 $120 $90 $60 $30 2010 220 180 140 100 60 20 Winery Job Index 2011 2012 2010 Down 20% from 2011 Direct-to-Consumer (DtC) Shipments Up 2011 2012 2010 36% from 2011 Jul Oct Dec 2011 2012 2010 Winery Job Index Drops Up 7% from 2011 While DtC Shipments Soar A substantial drop in the Winery Job Index as harvest began was the only negative movement in our Wine Industry Metrics for September. Hiring activity dipped for all three job types measured by Winejobs.com, but hospitality jobs dropped the furthest at 25%. Winemak- ing jobs eased off by 5%, and sales and marketing jobs were down 14%. Direct- to-consumer shipments enjoyed a month of swiftly increasing sales as the most popular time of year for wineries to ship arrived. Sales took a seasonal bump, and they also improved upon September 2011 by 36%. The news for U.S. wine sales in stores was good, too, growing 7% from a year ago. DtC Varietal Winners and Losers Jan Apr Jul Oct Dec 25% 20% 15% 10% 5% 0 -5% -10% Rate of change in value 12 months through September 2011 and September 2012 21% 18% Pinot Noir Zinfandel -5% Cabernet Franc Merlot Source: Wines & Vines/ShipCompliant Model Jan Apr Jul Oct Dec Source: Winejobs.com As harvest got under way, winery job postings dipped dramatically, indicating most positions were already filled for the rest of the year. 10 WINES & VINES NOVEMBER 2012 Pinot Noir and Zinfandel were the hottest varietals in DtC shipments over the past 12 months in terms of rate of change in sales. Cabernet Sauvignon remained the most popular varietal in the channel. It grew, too, but only at 5% from a bigger base. Its family members from Bordeaux, Cabernet Franc and Merlot, were the two fastest sinking varietals. Note that winners and losers vary by sales channel. Syrah/Shi- raz fell the fastest at retail (page 11) and was also a tough sell among flash sales (page 12.) Red blends in DtC grew by 14%, reflecting a similar trend at stores, where they were the hottest thing around, selling 26% more this year. -10% Winejobs.com Index $ Millions $ Millions