Issue link: http://winesandvines.uberflip.com/i/90739
WINEMAKING TECHNICAL REVIEW Ponzi prefers barrels with steam-bent staves for barrel-fermented Chardonnay. Cellar door and beyond As a well-established brand with a na- tional reputation, Ponzi enjoys 50-state distribution through Wilson Daniels. You can also find Ponzi's wines in Canada, England, Sweden, Japan and Hong Kong. The former winemaking facility in Bea- verton, Ore., now serves only as a tasting room, and a second will be opening at the new winery in the not-too-distant future. Ponzi also owns a wine bar and a bistro in Dundee, Ore., both of which showcase not just the Ponzi label but a cross-section of premium Oregon wines. Adding in a wine club, web sales and a hosting/catering service for private parties, Ponzi sells about 30% of its production directly to consumers. Graphic design for brochures and la- VintersSupply_acciai_Dec10.qxp 11/10/10 10:38 AM Page 1 bels, website design and maintenance, reg- ulatory and shipping compliance, PR and marketing are handled in-house through a marketing department. Web, wine club and on-site transactions and inventory are handled with Accpac software. Luisa Ponzi All in all, Ponzi has put together a complete, mostly self-sufficient package: sustainable farming, microbes that basically come free, gravity this and gravity that, 50-state distribution and a wine bar for a nip after work. If this picture inspires some jealousy among wineries that are struggling to find a way to unload their first thousand cases made in an old garage, remember: It only took the Ponzis 40 years to put the package together. YOUR SUCCESS IS OUR PRIORITY 20 Years Experience in Stainless Steel Manufacturing • Cross-flow Systems • Sheet Filters • Lenticular Filter Housings • Cartridge Filter Housings & Micro-filtration Plants • Lees Press Filters • Combination Filters • Pressure Leaf Filters • Tank Washers • Catwalks and Stairs VINTNERS SUPPLY COMPANY™ P.O. BOX 153 ST. HELENA, CA 94574-0153 TOLL FREE: 800-366-6809 • FAX: 707-584-7902 www.vintnerssupply.com 48 WINES & VINES NOVEMBER 2012