Issue link: http://winesandvines.uberflip.com/i/90739
METRICS The Flash Report FLASH SITES COMPARED FOR SEPTEMBER Flash Reseller No. of Domestic Average Flash September Offers CellarThief Cinderella Wine Invino Last Bottle Wines Last Call Wines Lot18 Wine Spies Wine Woot Wines Til Sold Out WineShopper 11 4 138 6 76 18 26 84 57 29 Price (750ml) $19.63 $20.99 $32.03 $26.17 $23.25 $28.48 $25.31 $22.26 $22.93 $23.04 Average Pageviews* Discount (000) 43% 45% 41% 49% 36% 29% 28% 30% 50% 41% Flash Bottle Price 2011 vs. 2012 $50 $40 $34 $30 $25 $20 $10 $20 $19 $26 $24 $23 $20 $19 $41 $37 $40 January-September 2011 and 2012 2011 Nine leading flash sites 2012 Red Blend Cabernet Chardonnay Pinot Noir Sauvignon Source: WinesVinesDATA, winesandvines.com/flash Region/ Vineyard Varietal Syrah Zinfandel 1,200 1,000 800 600 400 200 0 3 6 124 18 57 622 8 365 377 106 Source: WinesVinesDATA, winesandvines.com/flash *Source: Compete.com, Aug. 2012 Complete flash data available to subscribers: winesandvines.com/flash Robust Market for Red Blends, Syrah Stagnant The number of total offers for the past nine months (3,895) was 50% larger than in 2011. Red blends had the highest rate of growth in offers. Flash sites offered twice as many red blends during the same months in 2012 as in 2011. Number of offers rose from 236 to 479, and the average flash price for red blends rose by more than 20%. Cabernet Sauvignon still accounts for nearly 30% of all flash offers, but the rate of growth in the number of red blend offers was far higher than for any other variety. Flash prices for Merlot rose by 10%, while Cabernet and Pinot Noir's average flash prices grew by 8%. Syrah had the weakest growth in number of offers; its average flash price fell by 4%, and its average discount stayed the highest at 40%—all of which indicate Syrah is a tough sell even for flash sites. —A.A. Flash Offers 2011 vs. 2012 37% { 103% { FLASH DISCOUNTS FOR A SAMPLE OF RED BLEND WINES OFFERED IN SEPTEMBER Discount Winery/Brand Vintage 19% Merryvale Vineyards 38% Ty Caton Vineyards 43% Founders Wine Cellar 46% Deep Sea 56% Maroon Winery 66% Havens Winery Source: WinesVinesDATA LEADING FLASH SITES Company Name URL CellarThief Cinderella Wine Invino Last Bottle Wines Last Call Wines Lot18 The Wine Spies Wine Woot Wines Til Sold Out WineShopper cellarthief.com cinderellawine.com invino.com lastbottlewines.com lastcallwines.com lot18.com thewinespies.com wine.woot.com winestilsoldout.com wineshopper.com 12 WINES & VINES NOVEMBER 2012 Principals Gordon Palmateer Gary Vaynerchuk Tony and Danielle Westfall Cory Wagner Merchants (BP Wine) Michael Rockower Philip James, Kevin Fortuna Jason Seeber, Brandon Stauber David and George Studdert Joe Arking Source: WinesVinesDATA, winesandvines.com/flash Affiliation None Wine Library Good Company Wines Blicker Pierce Wagner Wine Operation Offers three wines daily. A portion of each sale is donated to charity. Releases one wine at noon and one at 9 p.m. M-F. Buys only from distributors. Offers two to four new wines daily for 48-72 hours, or until the wine is sold out. Offers one wine until sold out. Canals Hamilton Wine Store, N.J. Offers four to six wines per day, available until sold out. Advertising platform for wineries to sell directly to consumers. Sells one wine each day, 365 days per year. Amazon Roger Wilco (liquor store) Rich Bergsund, Mike Osborn Wine.com One deal daily M-F. Emphasizes interactivity. Winery controls price. Sells one wine at a time from midnight EST until sold out. One new event per day, with one to five products. Napa Valley 20% Joseph Phelps Vineyards Napa Valley 35% Eos Central Coast Sonoma Blend - Red Blend - Red Blend - Red Blend - Red Blend - Red Blend - Red Blend - Red Winery Retail Lake Michigan Blend - Red NV Central Coast Napa Valley Napa Valley 2008 2008 2009 $16.99 $80.00 $40.00 $28.00 $50.00 $50.00 January-September 2011 and 2012 2011 Nine leading flash sites 2012 % growth 36% 49% { Red Blend Cabernet Chardonnay Pinot Noir Sauvignon Source: WinesVinesDATA, winesandvines.com/flash Flash Winery Size Flash Site Price In Cases 2007 $160.00 $129.98 2009 $199.99 $159.99 2008 2009 $10.99 $50.00 $22.86 $14.99 $22.00 $16.99 15,000 WineShopper 81,000 Last Call Wines 130,000 Last Call Wines 7,600 Wine Woot 9,000 Lot18 10,000 Lot18 5,000 The Wine Spies 150,000 Wines Til Sold Out { 29% { Syrah 63% { Zinfandel Price Per Bottle No. of Offers