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WineEast variety on the label and identifying its growing region, and wineries would be able to charge more for such wines. His proposal met with surprisingly strong opposition from the industry, which accused him of stirring up trouble. Schoonmaker also became a major influence in educating a new generation of wine drinkers through his books and newsletters. As an importer in the 1930s, he came up with the idea of designating wines that met his specifications with the words "A Frank Schoonmaker Selection" printed in yellow on a green neck label. The choice of Cathy Corison to represent the growing importance of women in the wine industry was an arbitrary one in that no one woman could be singled out as making a decisive change in the possibilities open to women in the industry. Pinney's own strong personal feelings are expressed at the start of the chapter titled "Cathy Corison: Women Become Winemakers," in which he states that at first glance it would appear that the wine trade is open without restriction to women. "But," Pinney continues, "as long as we continue to note that such and such a person is a woman CEO or a woman winemaker, there is still an unwelcome hint of surprise in the observation: Should a woman be in these positions? Perhaps the day will come when we no longer specify the female identity in talking about a winemaker or grapegrower, but…that day is not yet." Apart from expressing his opinion from time to time, which is never hidden from the reader, Pinney is accurate with his facts and has the ability to tell a good story. The difference between this book and its two predecessors is that his traditional history books were comprehensive and contained a wealth of detail in a relatively short space, which helped make them definitive studies. In "The Makers of American Wine," individuals become more three dimensional while still solidly in their historical context. In short, this book offers a highly readable history of U.S. wine for those who want an introduction to the subject and an enjoyable and useful companion to his first two books for those who love history. His book is highly recommended. WE Thomas Pinney, "The Makers of American Wine: A Record of Two Hundred Years," xviii + 318 pages. Berkeley, Calif.: University of California Press, Hardbound, $34.95. WINES & VINES NOVEMBER 2012 105 Photo by Roger Gupta 2012 Virginia Wine Festival Mention code AWVN1212 Offer expires 12/21/12 Libbey Citation 288 pcs: $1.05 ea 576 pcs: $0.95 ea 1008 pcs: $0.84 ea #8466: 6.5 oz 6.125"H ARC Int'l Alto 288 pcs: $1.27 ea 576 pcs: $1.14 ea 1008 pcs: $1.01 ea #30-1626: 12 oz 7.375"H Stolzle Weinland 288 pcs: $4.24 ea 576 pcs: $4.11 ea 1008 pcs: $3.97 ea #100 00 01: 15 oz 8"H Crystal Riedel Degustazione 288 pcs: $4.47 ea 576 pcs: $3.94 ea 1008 pcs: $3.59 ea #489-0: 18 oz 8.875"H Crystal Offer applies to single color orders allowing for our standard three week lead time. Prices include a one color, non metallic imprint. Prices do not include applicable screen charges or shipping. All orders are subject to the availability of ware. This offer cannot be combined with any other discount or promotion. www.ARTonProducts.com • sales@ARTonProducts.com (804) 462-5800 • Follow us on Facebook & Twitter Also on sale in 12 oz size #489-01 for same price!