registration information, visit wvpack.com.
Corey Beck
Francis Ford
Coppola Winery
Bringing Innovation
to Market
From single-serve
sparkling wines in a can
to spiral labels climbing
up the bottle, Francis
Ford Coppola Winery is
always thinking outside
the box. Do these unique
packaging styles provide
challenges during
bottling? How does the
winery ensure consistency
from one format to the
next? Learn the answers
to these questions and
more from Corey Beck,
president, director of
winemaking and general
manager at Coppola.
Steve Lamoureux
The Nielsen Co.
Consumer Reactions
to Package Design
What's the value of
your redesign? Nielsen
Design Solutions gave a
handful of Wines & Vines
readers the opportunity
to have their packaging
redesigns tested by a
real consumer audience.
What did the panel think
of the redesigns? Were
their efforts successful?
Steve Lamoureux, senior
vice president of product
innovation, will reveal
the results live at the
packaging conference.
Shelley Lindgren
A16 and SPQR
What Wine Buyers Want
Restaurant owner and
wine director Shelley
Lindgren created a
James Beard Award-
winning wine list at San
Francisco restaurant
A16. This August, the
award-winning wine
educator, sommelier and
author will discuss how
she chooses wines to
carry at her three Bay
Area restaurants and
what role packaging
plays in those decisions.
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