Issue link: http://winesandvines.uberflip.com/i/840286
METRICS July 2017 WINES&VINES 13 Flash Offers Take a Big Dive The Flash Report Complete flash data is available at winesandvines.com/flash T he total number of offers for domestic wines in May fell 43% compared to the same time last year, as some major flash resellers made fewer offers. In previous years, Invino has offered hundreds of wines during Memorial Day sales (279 last year), but this past May the website offered just 44 domestic wines. As offers have declined overall, so too have those for wines from Napa County wineries. Napa typically has the largest share of offers in the flash segment. Of the 5,975 offers in the past 12 months, Napa's 2,299 offers account for 38% of the total. Offers for wines from Napa County wineries with a flash price of less than $30 fell 16% from 1,491 to 1,259. The higher end did see growth, as offers for wines with flash prices more than $30 rose from 856 in 2016 to 1,040 in the past 12 months. There was more growth at the very highest prices, as offers for wines with flash prices of more than $50 grew by 29% in the previous year. Cabernet and red blends made up 59% of all the Napa County offers, and the number of Cabernet offers increased 12% from the previ- ous year. —Andrew Adams Flash Reseller Offers MONTH May 2017 384 May 2016 676 12 MONTHS May 2017 5,975 May 2016 6,513 -43% -8% FLASH SITES COMPARED FOR MAY Flash Reseller Number of Domestic Offers Average Flash Price (750 ml) Average Discount Visits* CellarThief 33 $34.23 43% <5,000 Cinderella Wine 21 $43.92 34% 11,000 Invino 44 $24.55 41% 47,000 Last Bottle Wines 14 $36.50 43% 154,000 Last Call Wines 88 $25.50 50% <5,000 Wine Spies 28 $31.49 38% 15,000 Wine Woot 42 $16.90 54% 131,000 WineAccess Inc. 14 $45.07 18% 253,000 Wines Til Sold Out 45 $23.07 53% 223,000 Wired For Wine 9 $79.86 31% 6,000 Source: Wines Vines Analytics, winesandvines.com/flash. Domestic wine offers only. *Source: Visits from SimilarWeb, May 2017. SUPPORT RESEARCH & WINE INDUSTRY NEEDS THROUGH THE A M E R I C A N V I N EYA R D FOUN D AT I O N i m p r ov i ng t h e h e a l t h o f g r a p e v i n e s w i t h g e n e t i c s a n d nov e l d i ag no s t i c s t o o l s The AVF is funding two of Dr. Cantu's research projects. The first is to identify and characterize the functions of resistance genes to use for breeding of new grape varieties with effective and durable resistance to powdery mildew. The second is to develop rapid and cost-effective diagnostic methods for the detection, identification and quantification of grapevine trunk pathogens. For more information, visit AVF.org or contact Dr. Cantu at dacantu@ucdavis.edu. For a wealth of useful viticulture and enology research and information, visit AVF.org, ngr.ucdavis.edu, asev.org, iv.ucdavis.edu or ngwi.org Finding Solutions Through Research Finding Solutions Through Research AMERICAN VINEYARD FOUNDATION • P.O. Box 5779, Napa, CA, 94581 • tel (707) 252-6911 Visit our Web site at www.avf.org for information on funding and current research projects AMERICAN VINEYARD FOUNDATION • P.O. Box 5779, Napa, CA, 94581 • tel (707) 252-6911 Visit our Web site at www.avf.org for information on funding and current research projects