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METRICS June 2017 WINES&VINES 13 Fewer Offers by Flash Websites The Flash Report Complete flash data is available at winesandvines.com/flash T he total number of offers by wine flash websites dropped 13% in April. Part of the decline in the past month's number of offers can be attributed to Wines Vines Ana- lytics no longer tracking the offers by the web- site Lot 18. An early leader in offering exclusive wines at discount prices online, Lot 18 has lately pursued a strategy of selling brands it develops itself, making the website more like a direct-to- consumer wine club than a flash reseller. In April 2016, Lot 18 made 45 offers for do- mestic wines, and in April of this year the website made just two offers for wines. The website Cel- larThief, which made 26 offers in April, has re- placed Lot 18 on the Wine Industry Metrics list of top 10 flash websites. The site with the lowest flash price is WineShopper at $16. The leading varietal by both offers and high- est flash price remains Cabernet Sauvignon. In the past 12 months, flash websites made 1,651 offers for the varietal with an average price of $49. This average flash price has increased by 19% over the same period a year ago. The aver- age flash price for offers of Pinot Noir, the varietal with the second-highest number of offers at 1,275, increased by just 4% to $26. —Andrew Adams Flash Reseller Offers MONTH April 2017 445 April 2016 513 12 MONTHS April 2017 6,267 April 2016 6,499 -13% -4% BioCool ™ is a food-safe, sustainable alternative to conventional glycols. It has a USDA BioPreferred ® designation and is certified 100% plant-based. BioCool ™ delivers increased performance at lower temperatures, improves pumping efficiencies and flow rates, reducing energy costs and stress on equipment. For more inFormation about how cool biocool ™ is, contact atPgrouP at (707) 836-6840 or online at www.atPgrouP.com ATPGroup introduces BioCool ™ , a natural alternative to glycol. FLASH SITES COMPARED FOR APRIL Flash Reseller Number of Domestic Offers Average Flash Price (750 ml) Average Discount Visits* CellarThief 26 $29.87 43% <5,000 Cinderella Wine 18 $31.82 40% 10,000 Invino 32 $23.27 41% 120,000 Last Bottle Wines 106 $52.13 44% 150,000 Last Call Wines 77 $28.06 49% 2,000 Wine Spies 26 $26.93 38% 15,000 Wine Woot 37 $15.73 49% 180,000 WineAccess Inc. 11 $35.95 32% 200,000 Wines Til Sold Out 46 $21.39 56% 120,000 Wired For Wine 11 $39.20 25% 8,000 Source: Wines Vines Analytics, winesandvines.com/flash. Domestic wine offers only. *Source: Visits from SimilarWeb, April 2017.