Issue link: http://winesandvines.uberflip.com/i/804714
BioCool ™ is a food-safe, sustainable alternative to conventional glycols. It has a USDA BioPreferred ® designation and is certified 100% plant-based. BioCool ™ delivers increased performance at lower temperatures, improves pumping efficiencies and flow rates, reducing energy costs and stress on equipment. For more inFormation about how cool biocool ™ is, contact atPgrouP at (707) 836-6840 or online at www.atPgrouP.com ATPGroup introduces BioCool ™ , a natural alternative to glycol. METRICS 12 WINES&VINES April 2017 February Flash Offers Make a Leap The Flash Report Complete flash data is available at winesandvines.com/flash T hanks to the return of Last Call Wines and a little loving from Invino on Feb. 14, the total number of flash offers for domestic wines in February increased 17% over the previous year. Last Call Wines took a short hiatus to ensure it was fully compliant to ship wine but is now back to being a leader in the flash channel. The monthly total of offers is often influenced to a large extent by Invino, and the website offered more than 100 wines on Valentine's Day, helping to ensure the past month's offers rose higher than last year. Invino's 174 offers for the entire month accounted for 34% of all offers. Lot 18 made just 13 offers in February, and most of those were for wines the company produced itself. Wines Vines Analytics' winery database in- cludes the average retail price of all 9,091 wineries in North America. Of the 6,326 wines offered in the past 12 months, 62% were from wineries with an average bottle price of $20 to $49. The $20 to $29 segment accounted for the single-largest share at 28% of flash offers and accounts for 33% of all wineries. The $11 to $19 price segment has the largest share of all wineries at 34% but accounted for a small share of flash offers. —Andrew Adams Flash Reseller Offers MONTH February 2017 512 February 2016 439 12 MONTHS February 2017 6,326 February 2016 6,534 17% -3% FLASH SITES COMPARED FOR FEBRUARY Flash Reseller Number of Domestic Offers Average Flash Price (750ml) Average Discount Visits* Cinderella Wine 10 $57.44 41% 10,000 Invino 174 $23.16 42% 45,000 Last Bottle Wines 17 $25.65 48% 240,000 Last Call Wines 87 $30.91 49% 2,000 Lot18 13 $18.47 20% 20,000 Wine Spies 29 $30.48 33% 10,000 Wine Woot 31 $15.89 48% 160,000 WineAccess Inc. 14 $36.78 27% 140,000 Wines Til Sold Out 51 $23.82 51% 530,000 Wired For Wine 18 $77.44 26% 4,000 Source: Wines Vines Analytics, winesandvines.com/flash. Domestic wine offers only. *Source: Visits from SimilarWeb, February 2017.