Issue link: http://winesandvines.uberflip.com/i/80303
METRICS The Flash Report FLASH SITES COMPARED FOR JULY Flash Reseller Cinderella Wine Invino Last Bottle Wines Last Call Wines Lot18 The Wine Spies Wine Woot Wines Til Sold Out WineShopper 2 72 5 47 36 24 87 60 28 No. of Domestic Average Flash July Offers Price (750ml) $21.57 $90.71 $30.80 $27.75 $35.78 $29.97 $22.91 $21.50 $21.87 Average Pageviews* Discount (000) 30% 41% 52% 35% 24% 26% 29% 52% 36% 8 110 26 74 440 3 427 306 132 Source: WinesVinesDATA, winesandvines.com/flash *Source: Compete.com, June 2012 1,400 1,200 1,000 800 600 400 200 0 Total No. of offers No. of offers ≥$50 High-Priced Wines by Flash Reseller Percentage of offers ≥ $50 Complete flash data available to subscribers: winesandvines.com/flash Blue-Chip Cabernets Drive Up Flash Prices Several flash sites offered high-priced Napa Valley wines in July. Bottles of Harlan Estate, Joseph Phelps Vineyard, Shafer Vine- yards and Opus One pushed the average retail price for flash offers higher. The most expensive wine was a 1997 Harlan Estate Cabernet Sauvignon with a retail price of $1,700 and flash price of $930. However, of the 5,226 offers tracked by WinesVines- DATA in the past 12 months, only 1,551 (or 30%) were for wines with a winery retail price of $50 or more. Invino had the most offers for these types of wines with 508 (or 40%) of its total 1,266 offers. The average discount for wine with an average winery retail of $50 or more was 41%, and the average discount of the other 3,675 offers was 38%. —A.A. Domestic offers 12 months ending July 31, 2012 40% 24% 28% Cinderella Wine Invino Source: WinesVinesDATA, winesandvines.com/flash 61% Last Bottle Wines Last Call Wines Lot18 35% 20% 14% The Wine Spies Wine Woot FLASH DISCOUNTS FOR A SAMPLE OF SYRAH WINES OFFERED IN JULY Discount Winery/Brand Region/ Vineyard 25% Crane Brothers Winery— Crane Wine Co. 33% Broc Cellars 40% Gard Vintners 45% Dunham Cellars 53% Miraflores Winery 60% Quixote Winery Source: WinesVinesDATA LEADING FLASH SITES Company Name URL Cinderella Wine Invino Last Bottle Wines Last Call Wines Lot18 The Wine Spies Wine Woot Wines Til Sold Out WineShopper cinderellawine.com invino.com lastbottlewines.com lastcallwines.com lot18.com thewinespies.com wine.woot.com winestilsoldout.com wineshopper.com Principals Gary Vaynerchuk Tony and Danielle Westfall Cory Wagner Merchants (BP Wine) Michael Rockower Philip James, Kevin Fortuna Jason Seeber, Brandon Stauber David and George Studdert Joe Arking Source: WinesVinesDATA, winesandvines.com/flash WINES & VINES SEPTEMBER 2012 11 Affiliation Wine Library Good Company Wines Blicker Pierce Wagner Wine Operation Releases one wine at noon and one at 9 p.m. M-F. Buys only from distributors. Offers two to four new wines daily for 48-72 hours, or until the wine is sold out. Offers one wine until sold out. Canals Hamilton Wine Store, N.J. Offers four to six wines per day, available until sold out. Advertising platform for wineries to sell directly to consumers. Sells one wine each day, 365 days per year. Amazon Roger Wilco (liquor store) Rich Bergsund, Mike Osborn Wine.com One deal daily M-F. Emphasizes interactivity. Winery controls price. Sells one wine at a time from midnight EST until sold out. One new event per day, with one to five products. Varietal 22% Inspiration Vineyards & Winery Dry Creek Valley Syrah 24% Longfellow Wine Co. Dry Creek Valley Syrah Napa Valley Napa Valley Columbia Valley Columbia Valley El Dorado Napa Valley Syrah Syrah Syrah Syrah Syrah Syrah Wines Til Sold Out 27% 25% WineShopper Vintage Winery Retail 2009 $37.00 2006 $36.00 2007 $36.00 2008 $75.00 2009 $28.00 2006 $44.00 2005 $30.00 2006 $40.00 Flash Winery Size Flash Site Price In Cases $29.00 $27.49 $27.00 $50.00 $16.80 $24.00 $13.99 $15.99 2,000 Wine Woot 1,000 Lot18 1,200 WineHeist 900 Wine Woot 3,000 Winestyr 15,000 cellarthief.com 6,000 WineShopper 2,800 Wines Til Sold Out Number of Offers